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Football Business Journal. "Where Quality Content Scores First."


American Investment Group Escalada Sports Partners Acquires Stake in the Polish Club Warta Poznan.
Roger Hampel Photo Credit: Warta Poznan Warta Poznan, a club competing in Betclic 1. Liga (Poland’s second tier), has secured a strategic...
Roger Hampel
Mar 73 min read


Inter Miami CF Announces Red Bull as Official Energy Drink Partner.
Roger Hampel Photo Credit: Inter Miami CF Inter Miami CF has secured a new sponsorship deal with Red Bull, making the brand the Official...
Roger Hampel
Mar 62 min read


Borussia Dortmund Launches "Dare to Stand Out" Campaign with Neon Special Edition Kit Against Augsburg.
Roger Hampel Photo Credit: BVB Borussia Dortmund will wear a special neon jersey for their home match against FC Augsburg on Saturday,...
Roger Hampel
Mar 62 min read


Borussia Dortmund Extends Partnership with E-Bike Brand TENWAYS for a Third Year.
Roger Hampel Photo Credit: BVB Borussia Dortmund has extended its partnership with TENWAYS, marking the third consecutive year of...
Roger Hampel
Mar 61 min read


Al-Qadsiah FC Secures Sponsorship Deal with Sixt for 2024/25 Season.
Salem Badughaish Photo Credit: Al-Qadsiah FC Al-Qadsiah FC has signed a new sponsorship agreement with Sixt, a global car rental company,...
Salem Badughaish
Mar 42 min read


West Ham United and Lyca Mobile Launch ‘Hotspots’ Content Series Showcasing London’s Culinary Scene.
Roger Hampel Photo Credit: West Ham United West Ham United and Lyca Mobile, the club’s longstanding partner since 2012, have launched...
Roger Hampel
Mar 42 min read


PSG Academy Expands Its Strategic Footprint in Türkiye with New Bakırköy Facility.
Roger Hampel Photo Credit: PSG The PSG Academy Türkiye has reinforced its strategic expansion with the launch of a new training center in...
Roger Hampel
Mar 42 min read


Sevilla FC Joins AI Alliance Co-Founded by IBM and Meta Marking a First in Global Football.
Roger Hampel Photo Credit: Sevilla FC Sevilla FC has become the first sports organization in the world to join the AI Alliance, an...
Roger Hampel
Mar 31 min read


Brighton & Hove Albion and Heineken Launch The Terrace the Premier League’s Largest Fan Zone.
Roger Hampel Photo Credit: Brighton Hove Albion Brighton & Hove Albion FC has announced the official opening of The Terrace, a new...
Roger Hampel
Mar 32 min read


Ligue 1 McDonald’s Introduces Data Zone: AI-Driven Football Broadcasting Goes Live.
Roger Hampel Photo Credit: Genius Sports Ligue 1 McDonald’s is bringing a new layer of analytics to football broadcasting with the launch...
Roger Hampel
Feb 282 min read

Al Ahly and Red Bull Join Forces in a Strategic Marketing Deal.
Roger Hampel Photo Credit: Al Ahly SC Al Ahly SC, one of the most successful football clubs in Africa, has signed a marketing partnership...
Roger Hampel
Feb 282 min read


Valencia CF Partners with Wasserman to Expand Its Brand in North America.
Roger Hampel Photo Credit: Valencia CF Valencia CF is making a strategic move to increase its presence in North America through a...
Roger Hampel
Feb 282 min read


AFA Tower in Dubai: Argentina’s Football Association Strengthens Its Position in the Middle East.
Roger Hampel Photo Credit: AFA The Argentine Football Association (AFA)Â is strengthening its global commercial strategy with the...
Roger Hampel
Feb 282 min read


The Commercial Side of FC Bayern’s 125th Anniversary: 400,000 Members and a Sold-Out Special Collection.
Roger Hampel Photo Credit: FC Bayern As FC Bayern Munich marks today its 125th anniversary, the club is celebrating not only its rich...
Roger Hampel
Feb 272 min read


New York Red Bulls Partner with Evolv Technology.
Roger Hampel Photo Credit: NY Red Bulls New York Red Bulls have announced a new partnership with Evolv Technology to implement advanced...
Roger Hampel
Feb 262 min read


DFL and Vietnamese Football Federation Extend Partnership to 2028 with New Memorandum of Understanding.
Roger Hampel Photo: Vietnam Football Federation The Deutsche Fußball Liga (DFL) and the Vietnamese Football Federation (VFF) have...
Roger Hampel
Feb 263 min read


Galatasaray Welcomes Dreame Technology as Official First Team Sponsor.
Roger Hampel Photo Credit: Galatasaray Galatasaray has announced a new sponsorship agreement with Dreame Technology, a leading brand in...
Roger Hampel
Feb 262 min read


Real Madrid Reportedly Set to Partner with Louis Vuitton as Official Fashion Sponsor.
Roger Hampel Photo Credit: Louis Vuitton Relevo First to Report on Potential Louis Vuitton x Real Madrid Deal According to a report first...
Roger Hampel
Feb 252 min read


FC Bayern Launches @fcbayernpathway to Expand Global Youth Development.
Roger Hampel Photo Credit: FC Bayern FC Bayern Munich has launched @fcbayernpathway, a new Instagram channel dedicated to youth talent...
Roger Hampel
Feb 242 min read


Atlético de Madrid Launches AI-Powered Atleti Bot to Enhance Fan Interaction.
Roger Hampel Photo Credit: Atletico de Madrid Atlético de Madrid has introduced Atleti Bot, an AI-driven virtual assistant designed to...
Roger Hampel
Feb 242 min read
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