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ANALYSIS OF INTRIGUING BUSINESS CASES OF FOOTBALL CLUBS AND LEAGUES BY FBJ'S EXPERT ROGER HAMPEL
VENEZIA FC: HOW TO CREATE A FASHION BRAND FROM A SPORTS BRAND?
by: Roger Hampel
ATHLETIC CLUB: HOW HAS ATHLETIC CLUB MAINTAINED ITS AUTHENTIC IMAGE WHILE ACHIEVING CONSISTENT SPORTING AND ECONOMIC SUCCESS OVER THE YEARS?
by: Roger Hampel
SERIE A: HOW TO INTERNATIONALIZE A PROFESSIONAL FOOTBALL LEAGUE?
by: Roger Hampel
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