Roger Hampel
AC Milan, one of football’s most storied clubs, has announced an exciting new partnership with Dyson, a global leader in technological innovation and design. This collaboration brings together two iconic brands known for revolutionizing their respective industries—AC Milan in sport and Dyson in technology—creating a synergy that blends cutting-edge innovation with athletic excellence.
Uniting Core Values: Passion, Innovation, and Excellence
Both AC Milan and Dyson are built on a shared foundation of core values: passion, innovation, quality, and an unwavering commitment to excellence. Whether on the pitch or in the realm of technology, these values have driven both brands to continuously redefine success.
AC Milan’s rich history of on-field triumphs and its off-field commitment to pushing boundaries are mirrored by Dyson’s relentless pursuit of technological advancement. Dyson has transformed industries with its innovative solutions designed to enhance everyday life, from pioneering vacuum technology to creating game-changing air purifiers. Now, Dyson sets its sights on transforming the audio world, and AC Milan is proud to be part of this journey.
Dyson OnTrac™ Headphones: The Star of the Collaboration AC Milan Dyson
At the heart of this collaboration lies Dyson's new audio innovation, the Dyson OnTrac™ headphones. These headphones, Dyson’s official debut into the world of audio, are a testament to the brand's commitment to excellence in design and functionality. Equipped with advanced active noise cancellation technology, they offer users an unmatched sensory experience, combining high-fidelity sound with the kind of precision and comfort that Dyson is known for.
The headphones’ active noise cancellation system, powered by Dyson’s proprietary algorithm, ensures clarity and focus—whether you're tuning in to your favorite music or watching a match at the iconic San Siro stadium. This product encapsulates Dyson’s pursuit of efficiency and well-being, values deeply embedded in both brands’ DNA.
A Shared Vision for the Future
Maikel Oettle, Chief Commercial Officer of AC Milan, commented on the partnership: "We are thrilled to announce this collaboration between AC Milan and Dyson, a brand that shares our commitment to excellence and performance. Dyson is not just a symbol of cutting-edge technology but also represents a constant commitment to quality and innovation—values that perfectly align with our philosophy. Together, we aim to push beyond the limits of what we can achieve on and off the pitch."
This collaboration signals more than just a partnership; it reflects a shared vision for the future where innovation drives performance both in sport and daily life. AC Milan’s long-standing tradition of blending history with forward-thinking strategies mirrors Dyson’s drive to challenge the status quo in the tech industry.
Jake Dyson, Chief Engineer at Dyson, echoed these sentiments: "Dyson has bold ambitions to disrupt the audio industry—as demonstrated by the Dyson OnTrac™ headphones, unveiled this summer. These headphones deliver exceptional sound quality through a high-performance design, underpinned by decades of aero-acoustics research. And with advanced noise cancellation, they help you stay focused—even amid the roar of the San Siro on match day. To celebrate this launch, we are proud to collaborate with AC Milan. The Club embodies the same passion, precision, and dedication to performance that drives Dyson. We are thrilled to collaborate with such an iconic team."
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