Roger Hampel
SSC Napoli and Società Generale delle Acque Minerali Spa (SGAM) are proud to announce that Acqua Sorgesana will be the club’s new Back-of-Shirt Partner for the upcoming three seasons. This long-standing partnership between SSC Napoli and SGAM, which began in 2005, continues to thrive as the mineral water brand further strengthens its association with the iconic football club.
The collaboration has been a staple throughout Aurelio De Laurentiis’s 20-year presidency of SSC Napoli, spanning from the club’s early days in Serie C all the way to their recent Scudetto triumph. Acqua Sorgesana has played a vital role in this journey, providing support to both the club and its fans, and now takes its place on the back of the Napoli jersey, enhancing its visibility both nationally and internationally.
Acqua Sorgesana: Official Water Partner of SSC Napoli
Acqua Sorgesana will continue to hold the title of Official Water Partner of SSC Napoli, with its logo featuring prominently on the back of the jerseys worn by the Napoli first team and the U19s. The brand will also accompany players and staff in their daily routines, from training sessions to matches, integrating itself into the players’ hydration and nutrition plans.
As part of this partnership, Acqua Sorgesana will benefit from a blend of online and offline visibility across all of SSC Napoli’s media channels, reinforcing its brand presence within the football community. This 20th year of partnership between the two organizations is a milestone and marks a deeper integration of shared values like integrity, purity, and healthy living.
Strengthening Ties Between Naples and Acqua Sorgesana
SSC Napoli’s president, Aurelio De Laurentiis, reflected on the enduring partnership, saying:
"The paths of Napoli and Mr. Arnone’s brand were joined together at the very start of my time in football. It’s both a pleasure and an honor to see a brand which began in Naples on the back of our shirts. I’m confident that this partnership will continue to grow as part of the next chapter in our club’s journey toward success."
SGAM president Nicola Arnone also expressed pride in this collaboration, stating:
"From day one, we believed in Aurelio De Laurentiis’s ambitious vision for SSC Napoli. Now, looking back, we can proudly say that our decision to partner with such a prestigious and beloved club has been incredibly rewarding. Our bond with the city of Naples, which we see as a core element of our identity, has only grown stronger. We are committed to supporting SSC Napoli as passionate fans and sponsors, and we are excited to see what the future holds for this partnership with Acqua Sorgesana."
A Legacy of Innovation at SGAM
Founded in the early 1980s, Società Generale delle Acque Minerali Spa (SGAM) has established itself as a leading player in the beverage industry, managing renowned brands like Acqua Lete and Acqua Sorgesana. The company has continually invested in innovative technologies and sustainable production processes, ensuring that it stays ahead in the complex and evolving beverage market.
SGAM’s commitment to sustainability is reflected in its use of 100% green energy, thanks to its partnership with Eon, making it the first Italian food and drink company to power all production needs with renewable energy. With 11 production lines (eight in PET, two in glass, and one in aluminum), SGAM demonstrates its dedication to innovation, sustainability, and quality.
Additionally, SGAM is a founding member of CORIPET, an independent consortium responsible for the management of PET packaging for liquid foodstuffs, recognized by the Italian Ministry of the Environment. This aligns with SGAM’s focus on environmental responsibility and sustainable business practices.
The Future of Napoli and Acqua Sorgesana
As SSC Napoli prepares for the next chapter of its storied history, the partnership with Acqua Sorgesana will play a pivotal role in supporting the team both on and off the field. Fans can expect to see Acqua Sorgesana prominently displayed on their favorite players’ jerseys, representing a collaboration built on trust, passion, and shared values.
This partnership is not just a sponsorship deal—it’s a reflection of the deep-rooted connection between Naples, SSC Napoli, and Acqua Sorgesana. As Napoli continues its push for further success in both domestic and international competitions, Acqua Sorgesana will be there every step of the way, providing hydration, support, and a shared commitment to excellence.
Acqua Sorgesana, part of the SGAM portfolio, is a leading mineral water brand known for its purity and commitment to healthy living. With a rich history in Naples and a legacy of supporting sports, Acqua Sorgesana has become synonymous with both quality and tradition in the Italian beverage market.
Source: SSC Napoli
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