Roger Hampel
In an announcement that has stirred excitement across the football world, Aston Villa Football Club and Adidas have solidified a multi-year partnership, marking the beginning of a significant era for both entities. Starting from the 2024/25 season, this collaboration will witness Aston Villa donning Adidas kits, a first in the club's storied history.
A Milestone Partnership for Both Giants Adidas Aston Villa
This partnership is not just a commercial agreement but a fusion of heritage and future ambitions. Adidas will become the official kit partner for Aston Villa, providing not only match kits but also training gear for all men’s, women’s, and junior teams. This development comes at a pivotal moment as Aston Villa’s men's team has recently secured a spot in the UEFA Champions League for the first time, and the women's team has been establishing its presence in top-tier domestic competitions. Adidas Aston Villa
Strategic Moves Enhancing Global Presence
Chris Heck, President of Business Operations at Aston Villa, highlighted the strategic nature of this partnership. He noted that aligning with Adidas, a globally recognized brand known for its excellence in sports gear, is a testament to Aston Villa's ambitions on the world stage. This partnership is set to be the largest technical collaboration in the club's history, following closely on the heels of another significant announcement with the new front-of-shirt partner, Betano.
The Excitement of New Beginnings
The anticipation around the new Adidas Aston Villa kits is palpable, with reveals planned through both club and Adidas channels. Fans are eagerly awaiting the unveiling of the new home shirt, which will coincide with the team’s participation in the UEFA Champions League—a historic moment for the club.
A Future of Shared Stories and Success
Nick Craggs, Global Football General Manager at Adidas, expressed enthusiasm about the partnership, emphasizing the shared vision of both Aston Villa and Adidas. He pointed out that the partnership is not only about producing top-quality athletic gear but also about creating moments and stories that resonate with fans globally.
Source: Aston Villa
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