Roger Hampel
Photo Credit: AFA
The Argentine Football Association (AFA) and Pirelli have announced the renewal of their sponsorship agreement for the AFA Professional Football League for the 2025 season. Pirelli, a tire manufacturer with over 113 years of presence in Argentina, will continue as the Main Sponsor of the Professional Football League during the upcoming Betano 2025 Tournament. This partnership has successfully brought Pirelli closer to football fans across Argentina, enhancing its visibility and brand presence.
Strengthening a Long-Standing Partnership AFA Pirelli
This renewal extends Pirelli’s collaboration with AFA, ensuring another year of impactful marketing and communication initiatives. These activations will include promotional campaigns, exclusive prizes for customers purchasing Pirelli tires, and engaging experiences for football enthusiasts.
Claudio Tapia, President of AFA, expressed gratitude for Pirelli’s ongoing commitment:
"We thank Pirelli for their trust and all the sponsors who have renewed their confidence in the Professional Football League. The success of 2024 confirms that our partnerships deliver the value brands expect. With Pirelli onboard for another year, we continue to strengthen our connection between global brands and football fans in every province. This agreement reflects our commitment to making 2025 even better for our league and our sponsors."
Shared Values: Passion, Teamwork, and Performance
Mauricio Canineo, CEO of Pirelli Argentina, highlighted the alignment of Pirelli’s core values with football:
"We are thrilled to renew our sponsorship with AFA and its Professional League. Pirelli shares values like passion, teamwork, and performance with football. This partnership allows us to deliver unique moments to our customers while showcasing our commitment to safety, innovation, and advanced technology."
The renewal not only reinforces Pirelli’s brand presence but also ensures continued nationwide outreach through football, an integral part of Argentina's cultural fabric.
Expanding Reach and Federal Presence
Leandro Petersen, AFA’s Marketing and Commercial Manager, emphasized the strategic importance of this partnership:
"Pirelli’s renewal underscores the effectiveness of our efforts to expand the Professional League’s reach across the country. We’ve worked closely with Pirelli throughout 2024 to provide valuable experiences at every match. Securing this renewal reflects the strength of our collaboration and our ability to deliver on shared objectives."
Driving Innovation and Engagement
Daniel Dable, Marketing Manager of Pirelli Argentina, added:
"Football, like motorsports, is deeply relevant to our customers. This partnership allows us to innovate in how we communicate and connect with our audience where they feel most engaged."
Looking Ahead to 2025
As the Betano 2025 Tournament approaches, this renewed collaboration highlights the mutual benefits of AFA and Pirelli’s partnership. It builds on their shared mission to connect with fans, offer unique experiences, and extend the league’s appeal to new audiences.
With this agreement, AFA continues to demonstrate its leadership in creating valuable sponsorships, while Pirelli solidifies its position as a trusted partner in Argentina’s most popular sport.
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