Roger Hampel
Photo Credit: AFA
The Argentine Football Association (AFA) has announced a new sponsorship agreement with BGH, a leading brand in air conditioning and household appliances in Argentina. This partnership positions BGH as an official sponsor for all Argentine national football teams across South America. The collaboration will extend through the conclusion of the 2026 FIFA World Cup, covering the final stages of World Cup qualifiers and the tournament itself.
Strategic Alignment Between AFA and BGH
This partnership strengthens AFA’s growing portfolio of sponsors, reflecting the association's global brand expansion. The collaboration aligns with BGH’s strategic objectives of market leadership and customer engagement in Argentina and beyond. By joining forces, both entities aim to reinforce their leadership in their respective fields.
Exclusive Experiences for Fans and Consumers
Through this agreement, BGH aims to create unparalleled experiences for its consumers and partners. The sponsorship includes access to match tickets for Argentina’s national team games, exclusive draws for autographed jerseys, visits to AFA’s training facility, and unique activations during matches. These initiatives are designed to bring fans closer to their favorite team while showcasing the synergy between BGH and AFA.
Statements from Key Stakeholders
Claudio Tapia, President of AFA, expressed his pride in welcoming BGH as an official sponsor, emphasizing the importance of collaborations that elevate the association’s global stature. He stated, "AFA’s ongoing partnerships with leading companies like BGH underscore our commitment to excellence and leadership. We are excited to work together over the next two years."
Daniel Rosenfeld, Executive Director of BGH, highlighted the alignment of this sponsorship with BGH’s medium-term objectives. “This partnership strengthens our strategic pillars and deepens our connection with suppliers, clients, and consumers across the region. It’s an honor for BGH to support the world champions and all national teams under AFA,” Rosenfeld remarked.
Lucas Fernández, Director of Marketing & eCommerce at BGH, noted the deal’s significance for BGH’s leadership in the home appliance industry. He emphasized the unique opportunities it presents to consumers.
Leandro Petersen, AFA’s Commercial and Marketing Manager, lauded the association’s long-term vision, which has elevated AFA as a leading global sports brand. Petersen affirmed, “Partnerships like this validate AFA’s professionalism and the value it offers to multinational brands like BGH. Fans will benefit from unmatched experiences that bring them closer to their football idols.”
About BGH
Founded over 111 years ago, BGH is a pioneering technology company that develops and markets cutting-edge products and services tailored to the needs of businesses, government institutions, and consumers across Latin America. With operations in Argentina, Uruguay, Chile, Peru, Colombia, Brazil, Guatemala, and the United States, BGH employs over 1,500 people and continues to drive innovation in the region.
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