Roger Hampel
Photo Credit: Asian Football Confederation (AFC)
The Asian Football Confederation (AFC) has announced Du Xiaoman Technology, a leading Chinese financial technology company, as a Global Supporter of the AFC Asian Qualifiers – Road to 26. The partnership aims to enhance fan engagement and expand Du Xiaoman Technology’s presence in key football markets across Asia, leveraging the excitement around the continent’s road to the 2026 FIFA World Cup.
Strategic Expansion in Asian Football Sponsorship AFC Du Xiaoman
With Asian football experiencing increasing global attention, the partnership enables Du Xiaoman Technology to activate its brand across AFC’s flagship qualification tournament, delivering competition-related activations, live match experiences, and digital engagement initiatives.
AFC General Secretary Datuk Seri Windsor John emphasized the importance of this collaboration:
“The AFC is delighted to welcome Du Xiaoman Technology as a Global Supporter of the AFC Asian Qualifiers – Road to 26 and we thank them for showcasing their confidence in the future of the Asian game. The enhanced qualification format has already elevated the levels of anticipation and competition for both our teams and passionate fans, and we look forward to partnering with like-minded organizations such as Du Xiaoman Technology to create even more memorable experiences for all our valued stakeholders.”
Du Xiaoman Technology’s Role in Football and Financial Innovation
Du Xiaoman Technology, a Chinese fintech leader founded in 2018, focuses on AI-driven financial solutions in areas such as credit, wealth management, payments, insurance, and supply chain finance. Through this partnership, Du Xiaoman will explore how financial technology can be integrated into the football ecosystem, offering new opportunities for fan engagement, payment solutions, and grassroots development.
Xinxin Cui, General Manager of Brand Marketing at Du Xiaoman Technology, highlighted the synergy between sports and financial innovation:
“Football embodies passion and dreams, which naturally align with our company’s philosophy of empowering micro- and small-business development. Moving forward, through the partnership with the AFC, Du Xiaoman Technology will identify breakthrough opportunities where technology enhances the sporting experience. We aim to deliver innovative financial solutions to benefit football fans while strengthening support for China PR’s football development.”
Asian Football’s Commercial Growth and the Future of Sponsorship
With the AFC Asian Qualifiers serving as a crucial gateway to the 2026 FIFA World Cup, the partnership between Du Xiaoman Technology and AFC reflects the increasing commercial opportunities in Asian football. The region’s footballing ecosystem continues to attract multinational sponsors, with brands seeing long-term potential in fan engagement, financial services, and digital marketing.
Patrick Murphy, CEO of AFG, commented on the strategic nature of the deal:
“We are proud to welcome Du Xiaoman Technology as a Global Supporter of the Asian Qualifiers – Road to 26. We value their trust and collaboration in bringing this partnership to life, as we approach an exciting stage of this competition.”
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