Al-Ittihad Club Opens First Flagship Store in Jeddah Park.

Roger Hampel

Al-Ittihad Club Store

Photo Credit: Al-Ittihad Club

Al-Ittihad Football Club, one of Saudi Arabia's most celebrated football teams, has taken a significant step forward by opening its first flagship store in Jeddah Park.

A Modern Space Designed for Fans Al-Ittihad Club Store

The new flagship store, spanning 230 square meters, is designed to merge tradition with innovation. It’s a destination that offers more than just merchandise, featuring interactive experiences and tributes to the club’s rich history. Highlights of the store include:

• - Facade Screens: Captivating visuals greet visitors, immersing them in the world of Al-Ittihad.

• - Holographic Portal: An interactive feature that brings the club’s spirit to life in an innovative way.

• - Spinning Mannequins: Showcasing the latest kits and merchandise dynamically, offering fans a fresh perspective.

• - ITTI LAB: A customization station where fans can personalize their jerseys and gear for a unique touch.

• - Locker Rooms: Two athlete-themed locker rooms providing a glimpse into the lives of professional players.

• - History Wall: A celebration of the club’s legacy, including its triumphs in the Asian Cup.

• Comprehensive Merchandise Range: From jerseys to accessories, there’s something for every fan.

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Opening the flagship store is a pivotal move for Al-Ittihad Club as it embraces global trends in fan engagement and sports retail. Major football clubs worldwide have leveraged flagship stores to strengthen their brand, deepen their relationship with fans, and generate additional revenue.

For Al-Ittihad, the flagship store represents a significant step forward in strengthening fan connections by providing a dedicated space where supporters can come together to celebrate their shared passion. It also drives commercial growth, with official merchandise sales serving as a crucial revenue stream that helps the club maintain its competitive edge. Additionally, the store honors the club's rich heritage through features like the history wall, ensuring that fans remain deeply connected to Al-Ittihad's storied past.