Roger Hampel
Photo Credit: AlNassr
Al Nassr Football Club has officially signed a partnership agreement with Syndicate Holding Group (SHG), making SHG an official sponsor of the Saudi Pro League club. The sponsorship deal, which extends until 2028, aligns SHG with one of Saudi Arabia’s most globally recognized football teams.
Sponsorship Details
As part of the agreement, the SHG logo will be prominently displayed on the chest area of Al Nassr’s first-team jerseys. The deal reflects a strategic alignment between SHG’s business objectives and Al Nassr’s international branding efforts.
SHG focuses on supporting and guiding innovative entrepreneurs, helping them scale their businesses into unicorn companies. The company emphasizes training the next generation of leaders who are reshaping the future of business.
Statements from Club and Company Leadership
Majed AlJamaan, CEO of Al Nassr Club, emphasized the significance of the partnership, stating:
"We are pleased to announce the signing of this significant partnership with a promising national company, which has selected Al Nassr, known for its extensive fan base both locally and internationally, to align with the SHG’s future goals of growth and outreach."
Mohammed Algrafi, Founder and CEO of Syndicate Holding Group (SHG), highlighted the broader strategic goals behind the collaboration:
"Our partnership with Al Nassr Club today signifies a commitment to deep-rooted visions and experiences that align with the contemporary management at Al Nassr Club. This partnership aims to fulfill the objectives of HRH the Crown Prince’s vision, which seeks to enhance investment in the sports sector, beginning with the privatization of sports clubs since mid-2023, in order to attain the desired excellence across all levels."
Broader Context and Business Implications
The Saudi Pro League has been actively expanding its commercial reach, attracting both local and international sponsors as part of the Vision 2030 initiative, which aims to privatize and professionalize Saudi football clubs. The agreement with SHG further demonstrates Al Nassr’s ability to secure corporate partnerships that align with its long-term development strategy.
This sponsorship deal is part of a broader trend of corporate investments in Saudi football, following similar agreements between top Saudi clubs and major brands looking to increase their footprint in the Middle Eastern market.
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