Salem Badughaish
Photo Credit: Al-Qadsiah FC
Al-Qadsiah FC has signed a new sponsorship agreement with Sixt, a global car rental company, making it one of the latest brands to invest in Saudi Arabian football. As part of the deal, Sixt’s logo will be displayed on the lower back of the men's first-team jerseys, increasing its visibility in the region.
Sixt Expands Presence in the Saudi Market
Sixt, a company with a long-standing presence in the international car rental industry, aims to use this partnership to further establish itself in Saudi Arabia’s growing market. The company provides luxury and business-oriented transportation solutions, and this deal signals its commitment to expanding its brand within the Kingdom.
Badr Alshitri, CEO of Sixt Saudi Arabia, highlighted the importance of the collaboration, stating:
"At Sixt Saudi Arabia, we take pride in partnering with Al-Qadsiah Club as an official sponsor. This collaboration reflects our commitment to supporting Saudi sports and fostering excellence at all levels. We believe in the power of sports to unite communities and inspire future generations."
Al-Qadsiah’s Growing Commercial Portfolio Al-Qadsiah Sixt
For Al-Qadsiah, this deal with Sixt strengthens its commercial portfolio, bringing in a globally recognized sponsor at a time when Saudi football is experiencing an increase in corporate investment. The agreement follows a trend of international brands aligning with clubs in Saudi Arabia, capitalizing on the growth of the domestic league and its international appeal.
James Bisgrove, CEO of Al-Qadsiah, emphasized the strategic value of the deal:
"Sixt is a globally recognized brand with a strong presence in the Saudi market. This partnership brings great value to both parties, and we look forward to working together while proudly displaying the Sixt logo on our jerseys."
The agreement with Sixt reflects the club’s strategy to attract global brands, aligning with Saudi Arabia’s broader vision to elevate its football industry through international business collaborations.
With Sixt already operating in over 100 countries, its expansion in Saudi football sponsorship is another step in its brand positioning strategy within the Kingdom’s market. The move also showcases how football continues to be a key platform for corporate visibility and engagement in the region.
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