Roger Hampel
Photo Credit: AFA
The Argentina Football Association (AFA) has announced a new partnership with XBO.COM, a global cryptocurrency trading platform, which will become an Official Sponsor of the Argentina National Team for 2025. The agreement marks another step in AFA’s international expansion strategy, with XBO.COM supporting the national team during key competitions, including the final qualification matches for the 2026 FIFA World Cup.
AFA’s Global Growth and Fan Engagement Argentina Football Association (AFA)AFA XBO.COM
Since launching its global expansion initiative, AFA has prioritized increasing its commercial presence in new markets, strengthening engagement with international fans, and aligning with global brands. This strategy has allowed supporters worldwide to experience unique moments with Argentina’s football stars, including exclusive content, in-person interactions, social media activations, and brand collaborations featuring the World Cup-winning team. Argentina Football Association (AFA)
By partnering with XBO.COM, AFA continues its mission to integrate innovative companies into its marketing initiatives. The cryptocurrency platform will offer its users exclusive experiences with the Argentina National Team, including special promotions and co-branded campaigns.
Argentina Football Association (AFA) Announces XBO.COM as Official Sponsor for 2025.
Statements from Key Stakeholders
AFA President Claudio Tapia highlighted the importance of the partnership for the federation’s ongoing global positioning:
"We are pleased to introduce a new sponsorship agreement for our national teams, taking another step in AFA's international expansion. This deal strengthens AFA’s brand presence worldwide, proving that companies from different regions see us as a strategic partner. We welcome XBO.COM as the new Official Sponsor of the Argentina National Team."
Lior Aizik, COO & Co-Founder of XBO.COM, emphasized the alignment between football and cryptocurrency in terms of global connectivity:
"This is more than just a sponsorship; it’s a statement. By partnering with AFA, we are showing that cryptocurrency is not just the future of finance—it’s a global movement that belongs to everyone. Football is about passion, teamwork, and breaking barriers—values that perfectly align with XBO.COM’s vision of financial accessibility. This collaboration aims to bring people together and create a truly global, borderless experience."
Leandro Petersen, AFA’s Commercial and Marketing Director, underlined how the partnership fits into the federation’s broader commercial expansion:
"This new sponsorship with XBO.COM marks another step in AFA’s global brand expansion. Since 2019, we have pursued key commercial opportunities worldwide, strengthening our connections with fans and partners. The opening of new markets in Asia and the Americas is part of our long-term strategy, and securing a global partner like XBO.COM is a testament to our vision. We are confident that this collaboration will enhance both brands' presence in the global market, and we look forward to creating unique marketing campaigns that amplify our combined reach."
Argentina’s Growing Commercial Appeal
The World Cup-winning Argentina National Team remains one of the most marketable brands in global football, with increasing commercial interest from companies across various industries. XBO.COM joins a growing list of AFA’s international sponsors, capitalizing on football’s unmatched ability to connect businesses with audiences worldwide.
As AFA continues expanding its global reach, this partnership with XBO.COM highlights the increasing intersection between sports and digital finance, offering brands new ways to engage with football fans worldwide.
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