Roger Hampel
Photo Credit: For Soccer
The Argentine Football Association (AFA), current FIFA World Cup champions and the world’s top-ranked football federation, has entered into a strategic partnership with For Soccer, a company specializing in soccer marketing, media, and events in North America. The collaboration aims to strengthen AFA’s presence in the United States, focusing on community engagement, commercial development, and strategic media initiatives ahead of the 2026 FIFA World Cup.
Key Areas of Focus Argentine AFA For Soccer
The partnership between AFA and For Soccer will target three main areas:
- Community Engagement: Developing programs to connect with diverse soccer communities across the U.S., especially the growing Hispanic fan base.
- Commercial Growth: Expanding business opportunities by leveraging existing partnerships with U.S. brands like American Express, Fanatics, and McDonald’s, and attracting new sponsors.
- Media and Marketing Initiatives: Enhancing brand visibility through focused marketing and storytelling efforts that showcase the culture and passion of Argentine football.
AFA's Recent Developments in the U.S.
Since establishing its U.S. headquarters in Miami’s Wynwood district in 2023, AFA has been actively building its presence in the region through various initiatives:
- AFA Academies: High-quality soccer training programs for youth players in Florida.
- Global Leadership Certificate: A collaboration with Florida International University (FIU), offering a 10-week sports leadership course.
- Strategic Collaborations: Partnerships with major U.S. brands and sports projects to increase fan engagement and brand awareness.
Statement from AFA
Leandro Petersen, Commercial and Marketing Director of the AFA, emphasized the significance of the partnership:
“Our Association and its rich soccer history dedicated to soccer excellence, takes an important step to bring the Argentine soccer spirit to the United States. Through this partnership with For Soccer, we will not only elevate soccer culture in the region, we will also drive new business opportunities while connecting with new fans, families, audiences, and brands across America.”
For Soccer’s Role in Supporting AFA’s Expansion
For Soccer will utilize its expertise in media, marketing, and community outreach to support AFA’s growth in the U.S. The company’s Alianza de Futbol platform, the largest Hispanic soccer initiative in the U.S., has been instrumental in engaging over 500,000 players, coaches, and families since 2004.
Marc Horine, Chief Business Officer at For Soccer, shared his perspective on the partnership:
“We are excited to support the expansion of the Argentine Football Association in the U.S. This collaboration allows us to combine our experience in soccer media, marketing, and community programs to create meaningful connections for AFA with fans and brands across the country.”
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