Roger Hampel
The Argentinian Football Association (AFA) and Adidas have proudly announced the extension of their longstanding partnership through 2038, continuing one of the most enduring relationships in international sports. This agreement reaffirms a successful collaboration that began in 2001, covering key tournaments including the Copa América 2019, FIFA World Cup 2022, Finalissima 2022, and the historic debut of the Argentine Women's National Team at the FIFA Women's World Cup 2023.
A Partnership Strengthened by Success
The renewed commitment between AFA and Adidas is not just a contract extension; it is a testament to the mutual benefits and successes that both parties have enjoyed over the decades. The partnership has seen the Argentine teams dressed in Adidas apparel during many pivotal moments in football history, supporting both the men’s and women’s teams, as well as youth squads.
Claudio Tapia, President of the AFA, expressed his enthusiasm about the extended partnership, stating, "We are thrilled to forge a new alliance with Adidas until 2038. Our collaboration spans several decades, and this new long-term commitment enables our organization to drive the success of our teams and invest in our communities. We are proud of the recent successes we have shared, but we will continue to focus on growing our game and performance on the field... in this respect, and in many more, Adidas is the perfect partner for us."
Adidas’ Commitment to Football Excellence
Bjoern Gulden, CEO of Adidas, remarked on the extension, "The AFA, the current FIFA Men's World Cup champions, is one of the most successful federations in history. We have celebrated many successes together and are very proud to announce that we will continue our collaboration, at least until 2038. It’s a perfect partnership!”
This extended partnership underscores Adidas' commitment to football at all levels, providing not only high-quality apparel but also support for the development of the sport in Argentina. The deal ensures that Adidas remains at the forefront of football technology and design, contributing to the performance and style of the national teams.
Impacts and Expectations
The agreement is expected to have a significant impact on the sport within Argentina, from the grassroots to the professional level. With Adidas' support, AFA aims to further develop its football programs, enhancing infrastructure, training, and development opportunities for players across the country.
This partnership also holds great promise for the promotion and support of women's football, a growing focus for AFA, especially following the Argentine Women’s National Team's impressive performance on the global stage. The continued collaboration with Adidas is anticipated to bring additional resources and attention to women’s football in Argentina, promoting greater equity and recognition in the sport.