Roger Hampel
Source: Arsenal Media, Published on September 15, 2023
Arsenal Football Club and Dubai-based luxury real estate developer Sobha Realty recently announced a groundbreaking global partnership. This new collaboration marks a significant step for both entities, with plans for numerous shared initiatives, aimed at not just commercial growth but also the development of sports and real estate industries in Dubai and internationally.
The Details of the Partnership
In a signing ceremony held at Sobha Hartland Events Hall in Dubai, key figures from both organizations came together to officially commence this new journey. Ravi Menon, Co-chairman of Sobha Realty, Francis Alfred, Managing Director of Sobha Realty, and Juliet Slot, Chief Commercial Officer of Arsenal F.C., were joined by Arsenal legend Sol Campbell to sign the multi-year agreement.
This new partnership paves the way for Sobha Realty to become Arsenal's Official Global Real Estate Partner. Consequently, Sobha Realty's branding will now be visible at all men's and women's domestic games played at the Emirates Stadium.
More Than Just a Name
One of the highlights of this partnership is Sobha Realty's newly acquired naming rights to 'The WM Club,' a premium match-day hospitality suite at Emirates Stadium. Moving forward, this suite will be known as ‘The WM Club, Presented by Sobha Realty.’
Shared Initiatives
The collaboration is not limited to just branding and real estate; both Arsenal and Sobha Realty have expressed intentions to develop the sport industry in Dubai and beyond. This includes hosting football experiences such as youth football clinics, tournaments, and seminars.
Mutual Growth and International Expansion
Juliet Slot of Arsenal emphasized the importance of shared values and visions between the two organizations. She mentioned that Sobha Realty’s strong heritage in the region and commitment to progress resonate with Arsenal's own ambitions.
On the other side, Ravi Menon of Sobha Realty expressed enthusiasm about the alignment of shared values between the two organizations, particularly in maintaining high standards, driving sustainable economic growth, and providing access to international markets.
Francis Alfred, the Managing Director of Sobha Realty, also hinted at the commercial implications of the partnership, especially in strengthening their brand in the UK and surrounding markets.
Celebrating the Partnership
To mark this momentous occasion, a grand drone show consisting of 1,000 drones illuminated the skies above Jumeirah Beach Residences in Dubai. The 15-minute performance showcased the rich heritage of Arsenal and the shared values of both brands.
Conclusion
This partnership presents a unique blend of sports and real estate, aiming for excellence and growth in both sectors. With a mutual commitment to high standards and international expansion, Arsenal and Sobha Realty are geared up for a promising and successful future.
So, whether you're an Arsenal fan, a real estate investor, or simply intrigued by strategic partnerships, this collaboration is worth watching. It's not just about football or real estate; it's about setting a new standard for what partnerships in diverse industries can achieve
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