Roger Hampel
CREDIT: AS Monaco
AS Monaco, one of Europe's premier football clubs, and CasinoSecret, a leading online casino, are delighted to announce the extension of their partnership until 2026. This collaboration, first established alongside the signing of Japanese football star Takumi Minamino, has significantly boosted both entities' profiles in Japan.
A Winning Combination
Since Takumi Minamino joined AS Monaco, the partnership has leveraged his popularity to strengthen the bond between the club and its Japanese fanbase. With Minamino's help, AS Monaco launched a Japanese Twitter account, which quickly became a pivotal platform for engaging with fans and promoting the online casino's offerings. The extension of this partnership underscores the success of these initial efforts and the potential for further growth.
Innovative Online Engagement
CasinoSecret is known for its innovative approach to online gambling and has experienced rapid growth in Japan. As the official online gaming partner of AS Monaco in Japan, the casino has crafted a unique online presence that resonates with local audiences. The partnership aims to create exclusive content featuring AS Monaco's players, enhancing fan engagement through digital meet-and-greets, contests, and more.
Exclusive Events and Fan Interactions
A highlight of the partnership has been the organized interactions between Minamino and his fans. These events are a testament to the club’s commitment to its Japanese supporters and provide an intimate platform for fans to connect with their favorite player. Such initiatives not only enhance fan loyalty but also drive continuous engagement on social media platforms.
Comments from the Leadership
Thibaut Chatelard, Director of Marketing & Revenues at AS Monaco, expressed his enthusiasm for the extended partnership, noting the shared ambition for growth in Japan. "Since the inception of our partnership, we have created a genuine synergy that has helped us make significant inroads with the Japanese community," said Chatelard.
Gary Aurivel, Operations Director at CasinoSecret, also commented on the renewal, highlighting the excitement and the remarkable reception from Japanese football fans. "The presence of Takumi Minamino has significantly increased our visibility among Japanese communities. We are eager to continue this journey with AS Monaco and create even more unique content for our Japanese audience," Aurivel explained.
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