Roger Hampel
Bay FC (National Women’s Soccer League NWSL) representing the Bay Area, disclosed on March 29, 2024, its alliance with Visa. Renowned globally for its digital payment solutions, Visa has stepped in as the Official Payment Services Partner for Bay FC, with its logo set to grace the right sleeve of the team's jerseys. This partnership prioritizes direct financial support for both the local youth and Bay FC's current roster, focusing on financial fairness, leadership, educational enhancements, and community betterment across the Bay Area.
Bay FC CEO, Brady Stewart, highlighted Visa's steadfast commitment to gender equity and how their groundbreaking partnership with Bay FC is poised to propel current and prospective players to success both on the field and in life. Stewart remarked, "Such forward-thinking partnerships are pivotal as we aspire to become a leading global sports franchise."
Together, Bay FC and Visa have pledged to funnel investments into player services and support mechanisms that aim to equalize opportunities for female athletes. This endeavor will materialize through a distinctive partnership strategy, directly impacting financial equity in three primary areas:
- Enhancing benefits and opportunities for Bay FC's existing players;
- Fostering the development of young athletes within the Bay Area;
- Offering support through off-field programs, including access to speakers, educational sessions, leadership training, and financial wellness advice throughout the season.
Mary Ann Reilly, Visa's Chief Marketing Officer for North America, shared the partnership's vision, emphasizing the necessity of unique investments to create change and foster equity, particularly within the local community. "We are privileged to back the athletes of Bay FC today and in the future, ensuring they wear the Visa logo with pride," stated Reilly.
Source: BAY FC MEDIA
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