Roger HampelBayer 04 Leverkusen Brings Trophy Tour to Brazil – Simon Rolfes on Expanding Global Fan
Photo Credit: Bayer Leverkusen 04
In a recent interview with Bayer 04 Leverkusen Media, Sporting Managing Director Simon Rolfes shared insights on the club’s latest initiative—the Trophy Tour to Brazil. This unique tour aims to strengthen Bayer 04’s connection with fans and partners worldwide, with a special focus on Brazil’s rich football heritage and its long-standing ties with the German club. The tour, led by Simon Rolfes himself, will include several events to foster engagement, promote Bayer 04’s legacy, and celebrate the club’s Brazilian connections.
Expanding Global Reach Through the Trophy Tour
Simon Rolfes emphasized that Bayer 04’s successful season has paved the way for global outreach, making the Trophy Tour an ideal opportunity to connect with international fans. “Our task now is to use that success to strengthen our club in important markets across the world, increase awareness of us, and, of course, grow as a club,” he told Bayer 04 Media. The tour also highlights Bayer 04’s role as an ambassador for the Bundesliga, reinforcing German football’s presence abroad.
Why Brazil? Bayer 04 Leverkusen Brazil
When asked about choosing Brazil as a destination, Simon Rolfes shared the club’s deep respect and admiration for Brazilian football, as well as the strong ties Bayer 04 has with Brazilian talent. Over the decades, the club has welcomed numerous Brazilian players, including stars like Paulo Sergio, Lucio, Zé Roberto, Jorginho, and more recently, Wendell and Paulinho. Simon Rolfes expressed enthusiasm for connecting with the Brazilian community, noting, “The Brazilian way of playing football, their passion and love for football have always fascinated and attracted Bayer 04.”
Beyond football, Bayer 04’s main sponsor, Bayer AG, has a major presence in Brazil with thousands of employees in São Paulo alone, which further underscores the club’s investment in this market.
An Exciting Lineup of Events
Simon Rolfes and Kim Falkenberg, Head of Recruitment at Bayer 04, have a busy week planned in São Paulo. Their itinerary includes an employee event at Bayer South America, a visit to the German Chamber of Foreign Trade, and a training session with children at a German school. Fans can also look forward to media events and opportunities to see Bayer 04’s trophies, bringing fans closer to the club’s achievements.
A Legacy of Brazilian Talent
Although Arthur, Bayer 04’s current Brazilian star, won’t be joining the tour, Simon Rolfes emphasized that the trophies honor all Brazilian players who have contributed to the club’s success over the years. Reflecting on former teammate Renato Augusto, Simon Rolfes described him as “incredibly strong technically, versatile, and a great player.” He added that the club’s positive experience with Brazilian talent makes it likely that Bayer 04 will continue to recruit from this football-rich nation.
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