Roger Hampel
Chelsea Football Club has announced the next phase of its partnership with BingX, a leading cryptocurrency exchange. BingX, previously a sleeve partner, has now evolved into the training wear partner for Chelsea's men's team for the next two seasons. This new development marks a significant step in the ongoing collaboration between the two entities.
Innovative Unveiling Ceremony BingX Chelsea FC
To celebrate this milestone, Chelsea and BingX orchestrated a unique unveiling of the new training wear range. In a creative nod to cryptocurrency promotions, a fleet of drones delivered the new kit to Stamford Bridge in a spectacular 'air drop' event. This innovative approach not only showcased the new training wear but also highlighted the forward-thinking nature of the partnership.
Focus on Global Brand Growth and Fan Engagement
The partnership between Chelsea and BingX has been marked by a series of successful campaigns and initiatives focused on global brand growth, fan engagement, and enhancing customer experiences. This latest collaboration is set to elevate these efforts, offering fans around the world new ways to connect with the club and the brand.
Comments from Key Figures
Casper Stylsvig, Chelsea FC's chief revenue officer, expressed his excitement about the expanded partnership:
“We are delighted to move into this next stage of our partnership with BingX. The first six months working together has already seen us deliver a series of world-class campaigns and initiatives, and we are excited at the challenge of going bigger and bolder in the upcoming season. The campaign launched today to unveil our new men’s training kit gives fans a glimpse of what to expect from our ongoing partnership, which is driven by innovation and a joint commitment to setting industry benchmarks.”
Vivien Lin, chief product officer at BingX, also shared her enthusiasm:
“We are immensely proud to strengthen our partnership with Chelsea, a club that shares our commitment to innovation and excellence. This extended partnership will be driven by our mutual dedication to excellence, going beyond branding to create unforgettable experiences for fans and pushing the boundaries of what's possible in both football and cryptocurrency. Together, we aim to inspire and empower the future, setting new standards and achieving remarkable milestones.”
A Partnership Driven by Innovation
The collaboration between Chelsea FC and BingX is set to continue breaking new ground, combining the worlds of football and cryptocurrency in exciting and innovative ways. Fans can look forward to more groundbreaking campaigns and initiatives that will enhance their engagement with the club and the brand.