Roger HampelBrighton & Hove Albion Announce Multi-Year Partnership with Avalara Europe
Photo Credit: Brighton Hove Albion Media
Brighton & Hove Albion Football Club has unveiled an exciting new partnership with Avalara Europe, a global leader in tax compliance automation software. This multi-year agreement will see the innovative tech company join Albion’s network of Global Partners, marking a significant collaboration between two organizations driven by shared values of progress and efficiency.
Who is Avalara Europe?
Avalara Europe specializes in providing cutting-edge tax compliance and e-invoicing solutions to businesses of all sizes. With a customer base exceeding 41,000 companies across 75+ countries, Avalara is revolutionizing the tax landscape by automating compliance for billions of transactions globally. The company’s technology simplifies complex tax regulations, reducing risk and enabling businesses to operate more efficiently in a rapidly evolving financial environment.
Natalie Griffiths, Director of Marketing, EMEA at Avalara, shared her enthusiasm for the partnership:
“We are looking forward to promoting the power of Avalara’s leading tax and e-invoicing solutions to a global fanbase, and showing how we can support businesses to better navigate a constantly changing tax landscape. The Seagulls’ fighting spirit and Avalara’s fun and disruptive mindset align perfectly. This partnership with Brighton & Hove Albion Football Club reflects our dedication to businesses in the UK and across the EMEA region to create value, reduce risk, and increase efficiency through tax compliance.”
A Perfect Match
Brighton & Hove Albion, affectionately known as “The Seagulls,” are renowned for their resilience both on and off the pitch. The club’s Head of Commercial, Russ Wood, expressed his excitement about the new collaboration:
“We are delighted to welcome Avalara to our network of Global Partners. Avalara are a very progressive business with a similar working culture to BHAFC, and we look forward to working with Natalie and all the Avalara team for many years to come.”
The partnership is expected to leverage Avalara’s innovative solutions while expanding the company’s visibility across Albion’s diverse fanbase. By combining Brighton’s community-driven ethos with Avalara’s technology, the collaboration aims to inspire businesses to embrace automation and thrive in a competitive market.
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