Roger Hampel
Photo Credit: Vfb Stuttgart
BÜRGER, the leading German brand in refrigerated pasta products, has signed on as the official Service Partner of VfB Stuttgart until the end of the 2026/2027 season. The partnership kicked off during VfB Stuttgart's recent home game against Eintracht Frankfurt at the MHP Arena, marking the beginning of a collaboration that brings a local culinary favorite to football fans.
A New Addition to Stadium Catering: Maultaschen at MHP Arena
As part of the agreement, BÜRGER's popular Maultaschen will now be featured in both the Public Catering and Business Areas of the MHP Arena. This addition enhances the existing catering concept known as “Cannstatt kocht”, which focuses on regional cuisine. Fans attending home games can now enjoy a taste of local Swabian culture with freshly prepared Maultaschen, a dish that has been a staple in the Stuttgart area for generations.
Regional Connection: From Stuttgart, For Stuttgart
The partnership underscores BÜRGER’s commitment to its regional roots and its role as a leading provider of Swabian specialties. This collaboration offers VfB Stuttgart fans a unique opportunity to savor the culinary highlights of the region while strengthening the bond between two well-established local brands.
Rouven Kasper, Head of Marketing and Sales at VfB Stuttgart, expressed his excitement:
"We are thrilled to welcome BÜRGER to our family of partners. Now, we can offer our fans BÜRGER Maultaschen in the MHP Arena. This aligns perfectly with our regional catering concept, representing Stuttgart and the VfB – from the region, for the region."
Visible Branding Throughout the Stadium
In addition to enhancing the culinary offerings, the partnership includes extensive branding for BÜRGER throughout the MHP Arena. Fans will see the BÜRGER logo on LED advertising boards, the stadium’s two video walls, and across various Business TV screens, increasing the brand’s visibility and reinforcing its connection to the club.
A Shared Commitment to Tradition and Passion
Martin Bihlmaier, CEO of BÜRGER, highlighted the significance of the partnership:
"We are very pleased with our partnership with VfB Stuttgart, a club that, like BÜRGER, is deeply rooted in the region. As a company that started in Stuttgart-Feuerbach, it is special for us to contribute to the home of Baden-Württemberg’s largest football club. VfB Stuttgart stands for tradition and passion – values that also drive us at BÜRGER."
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