Roger Hampel
Chelsea Women, reigning champions of the Barclays Women's Super League, have announced a multi-year partnership with REIGN Storm, an innovative clean energy drink that is quickly gaining popularity in the UK. Launched this summer following its successful debut in the US in 2023, REIGN Storm will now be the Official Energy Drinks Partner for the elite Chelsea Women’s team, marking a significant collaboration between health-conscious sports enthusiasts and world-class athletes.
REIGN Storm: Clean Energy for Active Lifestyles
REIGN Storm is a zero-sugar energy drink that stands out in the market with its plant-based caffeine and a unique blend of nine vitamins and minerals. Designed for health-conscious individuals, it provides a natural energy boost without the artificial ingredients found in many traditional energy drinks. Available in three refreshing flavors, REIGN Storm is tailored for people with active lifestyles who value clean, sustainable energy sources.
Brand Visibility and Fan Engagement Chelsea REIGN
As part of the partnership, Chelsea Women’s players will actively promote REIGN Storm by creating unique content to engage with fans. Additionally, REIGN Storm’s branding will be visible during home games with pitch-side advertising at Chelsea’s stadium.
The collaboration is set to go beyond branding, with REIGN Storm launching exclusive promotions for Chelsea Women fans. These include opportunities to win VIP meet-and-greets with the team, signed merchandise, and match tickets with hospitality, creating a more interactive and rewarding experience for supporters.
Shared Values: Innovation and Healthy Living
Casper Stylsvig, Chelsea Football Club’s Chief Revenue Officer, shared his excitement about the partnership:
"We are really pleased to welcome REIGN Storm as Chelsea Women’s Official Energy Drinks Partner. They have created an innovative energy drink which has shown its value in the US as a natural choice for new and existing energy drinkers, along with health-conscious individuals wanting to boost their active lifestyles with clean energy."
Stylsvig also emphasized the alignment of REIGN Storm’s values with Chelsea Women’s team ethos, highlighting their shared commitment to community, accomplishment, and promoting a healthy lifestyle.
Ben Ashlin, Vice President of Brands at Monster Energy Company, echoed this sentiment:
"We are enormously proud to be announcing this partnership between REIGN Storm and the elite Chelsea Women team. For a brand that celebrates and supports an active lifestyle, we are delighted to be operating at the pinnacle of the sport with Chelsea."
Expanding Availability Across the UK
Currently, REIGN Storm is available in major UK retailers, including Sainsbury’s, Morrisons, One Stop, WHSmith, and selected gyms and fitness centers. With plans to expand into additional outlets later this year, the clean energy drink is poised to become a staple for individuals seeking a natural energy boost.
Photo Credit: Chelsea Media
Comments