Roger Hampel
Photo Credit: FIFA
The Coca-Cola Company, a long-standing FIFA Partner, has been confirmed as an official sponsor for the FIFA Club World Cup 2025™, further extending its legacy in global football. Having been a sponsor of the FIFA World Cup™ since 1978, Coca-Cola will now activate across the expanded 32-team club competition, set to take place in the United States from June to July 2025.
Coca-Cola’s Continued Investment in Global Football
As part of its sponsorship, Coca-Cola will offer unique fan experiences, activations, and engagement opportunities throughout the tournament. The partnership will extend across multiple host cities in the U.S. and globally, as the company looks to connect with football fans from different regions.
Romy Gai, FIFA’s Chief Business Officer, welcomed Coca-Cola’s continued involvement, stating:
“The Coca-Cola Company has been involved in stadium advertising at every FIFA World Cup since 1950 and has provided many memorable experiences in global football over the decades. We are delighted to have such an important and a long-standing partner on board as we usher in a new era in global club football with the FIFA Club World Cup. This will be an exciting, inclusive and truly global tournament that will ultimately further the development of the club game while delivering value to our partners.”
A Strategic Sponsorship for Coca-Cola Coca-Cola FIFA
Coca-Cola’s involvement in FIFA tournaments has been a major component of its global sports marketing strategy. The company continues to leverage football’s worldwide appeal to strengthen its brand presence and engage fans through a variety of activations.
Brad Ross, Vice President of Global Sports and Entertainment Marketing and Partnerships at The Coca-Cola Company, emphasized the impact of sports sponsorship on the brand:
“Sports partnerships like the one we have with FIFA are an important growth driver for our company, brands, and global system. The FIFA Club World Cup will be a significant moment to bring the world together through the power of sport. Football fans are among the most passionate in the world, and we’re honored to be part of these moments by refreshing fans and athletes with our portfolio of beverages and providing them with innovative experiences.”
The FIFA Club World Cup 2025™ will mark the first edition of the new 32-team format, bringing together the best-performing clubs from all six confederations. The tournament will begin on June 14, 2025, in Miami, with the final set to be played on July 13, 2025, in New York/New Jersey. This expanded format aims to elevate club football on a global scale, further solidifying FIFA’s ambitions for the competition.
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