Roger Hampel
CUPRA and FC Barcelona have taken a major step forward in their global partnership, reflecting a shared vision for a sustainable future. The collaboration was highlighted recently when Wayne Griffiths, CEO of CUPRA, presented Joan Laporta, President of FC Barcelona, with the CUPRA Tavascan, the brand's first 100% electric SUV coupé. This event marks another milestone in their ongoing efforts to inspire the world from Barcelona.
A Shared Vision for Innovation and Sustainability CUPRA FC Barcelona
During a visit to FC Barcelona's new commercial offices and the redevelopment site of Spotify Camp Nou, Griffiths and Laporta reaffirmed their commitment to future generations. The meeting showcased joint projects that bridge the realms of sport and automotive innovation. The delivery of the CUPRA Tavascan to Laporta symbolizes CUPRA’s dedication to electric mobility and its significant role as the official automobile and mobility partner of FC Barcelona.
Griffiths expressed his enthusiasm about the strengthened ties with FC Barcelona, stating, "At CUPRA, we are delighted to strengthen our ties with FC Barcelona, the biggest club in the world. Our collaboration is not just a partnership; it's about a shared vision of the future to inspire the world from Barcelona. By delivering the CUPRA Tavascan to president Laporta and becoming involved with the Espai Barça project, we are reinforcing our commitment to the next generation of athletes and car lovers."
Enhancing the Spotify Camp Nou Experience
Following the presentation, Griffiths and Laporta toured the Spotify Camp Nou construction site, where CUPRA will have a notable presence. The brand will gain exposure during match days with dedicated seats and a VIP box, offering an unparalleled football experience. Additionally, CUPRA will install electric chargers at the site, and its logo will be prominently displayed in the car park of the club's commercial offices.
Laporta highlighted the importance of this collaboration, saying, "Espai Barça is a key project for the club, and that is why we are working with leading companies to make our home better and to ensure that the new Spotify Camp Nou becomes a global benchmark. CUPRA, by contributing electric chargers to our facilities, is demonstrating its commitment to the future of mobility. We look forward to many more years of shared success and innovation, and we are very happy with the expansion of our partnership."
A Long-Term Commitment
This meeting signifies the consolidation of the global partnership between CUPRA and FC Barcelona, which has been recently renewed until 2029. CUPRA will continue to be the club's Official Automotive and Mobility Partner and Official Car for the next five seasons. The partnership extends beyond football, with CUPRA also becoming the official partner of FC Barcelona's basketball, futsal, handball, and roller hockey teams until June 2029. This enduring association is driven by shared values and a mutual commitment to achieving a global impact.
Source: FC Barcelona
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