Roger Hampel
Photo Credit: SSC Napoli
SSC Napoli announced an exciting partnership with De Cecco, designating the Italian food company as the club's Global Partner for Extra Virgin Olive Oil. This alliance, celebrated at the Diego Armando Maradona Stadium, reflects a shared dedication to excellence, quality, and the enhancement of Italian heritage on the global stage. Both organizations are committed to representing the best of Made in Italy, underscoring their mutual focus on innovation and continuous improvement.
Uniting Tradition and Excellence
De Cecco, known for its long-standing commitment to high-quality products, is a global ambassador of the Mediterranean diet. With a presence in over 120 countries, the company’s Extra Virgin Olive Oil is a cornerstone of its product portfolio. This partnership aims to showcase the unique synergy between SSC Napoli and De Cecco, celebrating both brands’ roles in promoting Italian culture and values worldwide.
Tommaso Bianchini, SSC Napoli's Chief Revenue Officer, emphasized the strategic nature of the partnership: “Our business strategy is to involve world-class brands in our network, and we’re proud to welcome De Cecco as our new Global Partner for Extra Virgin Olive Oil. Extra Virgin Olive Oil is an iconic symbol of Italian quality, and we are thrilled to embark on this journey with a brand that brings this staple to Naples’ tables worldwide.”
A Shared Vision of Quality and Passion
De Cecco's Chief Commercial Officer, Carlo Aquilano, expressed the brand's pride in aligning with SSC Napoli: “De Cecco is proud to announce this partnership based on a shared commitment to tradition and continuous pursuit of excellence. Our brand represents the essence of Italian cuisine globally, just as Napoli stands for top-level football. Both have a rich history, ensuring we deliver only the best to our fans, whether on the field or at the table.”
This partnership will see De Cecco’s Extra Virgin Olive Oil featured prominently across Napoli’s marketing platforms, strengthening its position as an essential ambassador of the Mediterranean lifestyle. By integrating a high-quality Italian product into the club's branding, SSC Napoli continues to highlight Italian excellence and its international influence beyond the football pitch.
Promoting Italian Heritage on a Global Scale
With the shared goal of elevating Italian products and culture worldwide, SSC Napoli and De Cecco represent Italian values in their respective industries. As the Official Extra Virgin Olive Oil of SSC Napoli, De Cecco will be showcased as an example of Italy’s dedication to quality, authenticity, and a tradition that resonates with both local and international audiences.
Through strategic partnerships like this, SSC Napoli further solidifies its global brand, celebrating Italy’s rich culinary and sporting heritage. For De Cecco, aligning with a renowned football club opens new avenues to promote its products to a broader audience, particularly football fans who value Italian culture and cuisine.
This partnership between SSC Napoli and De Cecco is poised to bring a taste of Italy to the world, reinforcing their dedication to quality, passion, and the Italian way of life.
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