Roger Hampel
Photo Credit: Ebury/Lech Poznan
Ebury, a global fintech specializing in international payments and foreign exchange, has announced a strategic partnership with Polish football club Lech Poznan. As part of the agreement, Ebury becomes the official fintech partner of the eight-time Ekstraklasa champions, with its logo featured on the sleeve of the team’s shirts.
Financial Innovation Meets Football Tradition
This collaboration marks Ebury’s entry into Polish football and comes at a significant moment for both organizations. The agreement coincides with the 10th anniversary of Ebury’s operations in Poland, while Lech Poznań continues to build on its century-long football legacy.
Ebury will provide the club with financial solutions aimed at optimizing cross-border transactions, managing foreign exchange risks, and streamlining international payments. With Lech Poznan increasingly involved in international player transfers and business operations, the fintech company’s expertise will support the club’s financial strategy.
Statements from Key Stakeholders Ebury Lech Poznan
Jakub Makurat, Country Manager for Poland at Ebury, emphasized the alignment of values between the fintech company and Lech Poznan:
"We are proud to partner with the leader of the Ekstraklasa. As a leading fintech facilitating transactions for Polish businesses, we are excited to support Lech Poznań. This is a special moment for us, as we begin this collaboration on the eve of our 10th anniversary in Poland. Lech Poznań's century-long history is an inspiration for building a story based on values. We are united by the pillars of every business success: professionalism and a constant desire for development. And, just like sport, Ebury connects without borders."
Peter Brooks and Maurits Zwart, who lead the sports vertical at Ebury, added:
"We are excited to partner with Lech Poznań, a club with over 100 years of history on the pitch and a deep connection to the Wielkopolska region that resonates across the country. As Lech navigates international financial operations, including cross-border transfers, we look forward to providing our expertise. The club’s success and influence extend beyond football, inspiring both fans and businesses in the region. By delivering value to Lech, we aim to showcase our capabilities to the wider corporate network. We’re proud to support their growth and look forward to a successful partnership."
Visibility and Activation
Ebury’s branding will appear on Lech Poznan's match jerseys starting from the game against Raków Częstochowa. Additionally, the company will have a presence at the club’s stadium, engaging with fans and business partners through various activations.
Lech Poznań’s B2B Sales Director, Marcin Grotkiewicz, welcomed the partnership:
"We are pleased to announce that Ebury is joining our group of business partners. The brand's logo will appear on the sleeves of Lech Poznań players starting from the match against Raków Częstochowa, and will also be present in the spaces of our stadium. We are very happy to start this collaboration. I believe that it will be fruitful for both parties, but also for our partners and sponsors, who will receive access to unique transactional banking solutions in international markets, in which Ebury specializes."
Ebury Expands Sports Partnerships in Central and Eastern Europe
This partnership with Lech Poznań is the second sports collaboration Ebury has announced in Central and Eastern Europe, following its recent deal with HC Sparta Praha. The fintech company’s growing involvement in sports sponsorship reflects its commitment to building brand recognition and demonstrating its financial expertise in international markets.
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