Roger Hampel
Photo Credit: Girona FC
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has entered into a partnership with Girona FC, becoming the main sponsor for the club’s first team training kit. As part of the agreement, the Experience Abu Dhabi logo will be prominently displayed on Girona’s training wear and pre-match shirts for two years, with an option to extend. Experience Abu Dhabi Girona FC
A Partnership of Shared Values Experience Abu Dhabi Girona FC
The collaboration provides Girona FC with a new commercial partner while giving Abu Dhabi visibility among La Liga’s global audience. According to H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of the Strategic Marketing & Communications Sector at DCT Abu Dhabi:
"Girona FC’s history and fanbase make them a fitting partner for showcasing Abu Dhabi’s cultural and tourism offerings to La Liga viewers worldwide."
For Girona FC, the partnership represents a further step in enhancing the club’s profile internationally. Club President Delfí Geli commented:
"This agreement reflects shared values of passion and growth while supporting Girona’s ambitions on and off the pitch."
Strengthening Abu Dhabi’s Presence in Sports
This deal adds to DCT Abu Dhabi’s existing portfolio of sports sponsorships, including partnerships with UFC, NBA, and events like the Formula 1 Etihad Airways Abu Dhabi Grand Prix. With sports being a key part of Abu Dhabi’s global marketing strategy, these collaborations aim to increase awareness of the emirate as a tourism and cultural destination.
Supporting Tourism Strategy 2030
The partnership aligns with Abu Dhabi’s Tourism Strategy 2030, which targets an increase in annual visitor numbers from 24 million in 2023 to 39 million by 2030. By leveraging the global reach of La Liga, Abu Dhabi seeks to connect with diverse audiences, driving interest in its unique blend of tradition and modernity.
Girona FC’s Growing International Presence
For Girona FC, backed by its recent sporting success and growing appeal, the deal strengthens its position as an increasingly visible brand in European football. The club continues to attract commercial opportunities that reflect its ambitions to develop both locally and globally.
This partnership serves both parties’ goals: Girona FC gains a high-profile partner, while Abu Dhabi reaches millions of football fans, introducing its culture and attractions to a wider audience.
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