top of page

FC Barcelona Welcomes PRIME as New Official Hydration Partner.

Roger Hampel


FOT: FC BARCELONA



FC Barcelona, the esteemed Spanish football club, has embarked on a thrilling journey with PRIME, the popular isotonic beverages brand. The partnership is set to last three seasons, elevating the hydration game for the players and ushering in a new era for the club.


PRIME, the innovative sports drinks brand founded by influencers Logan Paul and KSI, will now be the Official Hydration Partner of FC Barcelona. Paul, a professional WWE wrestler, actor and influencer, and KSI, a UK rapper, boxer, and YouTuber, established the brand in 2022. Since then, PRIME has carved out a unique space in the isotonic beverage industry across the US, UK, and Europe.


An Excellent Partnership on and off the Pitch


With the commencement of this agreement, spectators will notice PRIME’s presence on the bench area during games and at training sessions involving the men's, women's, and youth football teams. PRIME will also be spotlighted in these teams’ dressing rooms, along with an exceptional spot in the Palau Blaugrana.


PRIME beverages, rich in coconut milk and brimming with branched-chain amino acids (BCAA) to aid muscle recovery, provide a refreshing and effective solution for hydration. The brand offers a variety of enticing flavors, such as lemonade, strawberry watermelon, grape, blue raspberry, orange, lemon lime, meta moon, ice pop, and tropical punch.


Uniting Global Networks


This partnership allows FC Barcelona to broaden its global network of partners, strengthening its commercial standing as one of the most attractive sports brands worldwide. The collaboration with PRIME, a rapidly expanding brand with an international reach, helps to connect the club with younger audiences around the world.


In a statement, Juli Guiu, FC Barcelona Vice President of the Marketing Area, said, "We are very proud to sign this sponsorship agreement with PRIME, a brand with major international projection and which is the result of the passion and dedication of its promoters, Logan Paul and KSI."


A Shared Vision


Logan Paul and KSI shared their excitement about the partnership, emphasizing their commitment to support FC Barcelona in their pursuit of excellence. "We could not be more proud and excited to serve as the newest Official Hydration Partner with one of the most iconic teams in any sport, FC Barcelona," they said.


This symbiotic alliance between FC Barcelona and PRIME bridges the gap between sports and healthy hydration. It signifies the merging of fitness, wellness, and entertainment, promising an exciting journey ahead for both the football club and the isotonic drinks brand.



FC Barcelona Welcomes PRIME as New Official Hydration Partner.

Comments

bottom of page