Roger Hampel
Photo Credit: FC Bayern
FC Bayern München, one of the most renowned football clubs worldwide, has announced a groundbreaking partnership with Zeotap, a leading German provider of data software solutions. This multi-year collaboration is poised to enhance fan interactions through the club’s adoption of Zeotap’s Customer Data Platform (CDP). Although the primary focus of the partnership centers on FC Bayern Basketball, the benefits will extend to football, amplifying the club’s digital capabilities across both sports.
Partnership Objectives and Vision FC Bayern Zeotap
As the Vice-Chairman of the Board of FC Bayern, Michael Diederich emphasized, "FC Bayern wants to be close and tangible for its fans, here in Bavaria and all over the world. The partnership with Zeotap marks another milestone, enabling us to target each fan individually and provide a more personal FC Bayern experience."
The collaboration aligns seamlessly with FC Bayern's commitment to staying at the forefront of digital innovation. By leveraging Zeotap's advanced CDP, the club aims to collect, manage, and activate data in a way that offers deeper insights into fan preferences and behaviors. This data-driven approach allows FC Bayern to craft tailored interactions, making each fan feel part of the club's extended family, whether they are attending a match in Munich or following from afar.
Zeotap’s Role and Goals
Zeotap’s CDP is renowned for its capabilities in unifying customer data from multiple sources, ensuring a 360-degree view of each fan. Daniel Heer, CEO and founder of Zeotap, expressed his enthusiasm: “We are proud to partner with FC Bayern München for our CDP. This partnership is an opportunity to bring new realities to life and deliver outstanding results that will redefine fan engagement."
Through this collaboration, Zeotap and FC Bayern intend to set new standards in fan interactions within the sports industry, proving how advanced technology can enrich the experience for one of the world’s largest football families.
Impact on FC Bayern Basketball
The collaboration will also play a key role in boosting the digital engagement strategy for FC Bayern Basketball. Marko Pesic, Managing Director of FC Bayern Basketball, explained, "We are thrilled to represent our team in this new, significant partnership. Like FC Bayern’s entire organization, we want to excite our fans. Maintaining direct contact not only in our arena but also worldwide through our digital platforms is essential to achieving this.”
For FC Bayern Basketball, the partnership is expected to deliver enhanced fan outreach and deeper engagement, both in Germany and on the international stage. By personalizing digital content and interactions, the club aims to strengthen the loyalty and passion of its fans across various platforms, driving a richer game-day experience even for those watching from afar.
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