Roger Hampel
Jan-Christian Dreesen, CEO of FC Bayern | Photo Credit: FC Bayern
FC Bayern München AG (corporation), the operational arm of Germany’s most successful football club, reported a record revenue of €951.5 million for the 2023/24 fiscal year (July 1, 2023, to June 30, 2024). Including contributions from FC Bayern Basketball GmbH and FC Bayern München e.V. (registered association), the total revenue surpassed €1 billion, hitting €1.017 billion.
The club achieved a pre-tax profit (EBT) of €62.7 million (+15% YoY) and a net profit of €43.1 million (+21% YoY), underscoring both financial growth and operational efficiency.
Revenue Breakdown
• Matchday Revenue: €226.9 million
(Includes ticket sales from Bundesliga, DFB-Pokal, Champions League, and friendlies)
• Sponsorship and Marketing: €225.7 million
• Media Rights: €91.7 million
(Primarily from Bundesliga’s centralized rights distribution)
• Transfer Income: €186.1 million
• Merchandising: €135.1 million
• Other Revenue: €42.7 million
(Includes museum visits, player appearances, and academy activities)
This diverse income stream highlights FC Bayern’s well-balanced business model, leveraging both on-field success and off-field commercial opportunities.
The total revenue surpassed €1 billion, hitting €1.017 billion | Photo Credit: FC Bayern
Expense Breakdown
• Personnel Costs: €396.5 million
(Covers salaries for players, coaches, and administrative staff)
• Operating Expenses: €325 million
• Depreciation: €95.1 million
(Includes €89.2 million related to player transfers)
Despite high operational costs, FC Bayern's debt-free balance sheet remains a cornerstone of its financial stability. The club's equity stood at €570.5 million as of June 30, 2024, reflecting its solid financial health.
Strategic Highlights FC Bayern Revenue
• Record Transfer Revenue: Transfer income reached an all-time high, contributing €186.1 million, a pivotal factor in the club’s financial success.
• Merchandising Growth: Merchandising revenues climbed to €135.1 million, driven by strong demand for FC Bayern apparel and collectibles.
• Debt-Free Operations: The club continues to operate without bank debt, allowing for a 33% dividend increase, benefiting shareholders.
Additional Revenue and Operational Data
• Media Revenue Details: Of the €91.7 million earned from media rights, €90.9 million came from the Bundesliga’s centralized distribution, showing the league's significant contribution to overall media income.
• Allianz Arena Performance: The Allianz Arena München Stadion GmbH recorded a surplus of €13.6 million, demonstrating the stadium's profitability as part of the club’s ecosystem.
Historical Growth Context
• Over the last decade, FC Bayern's revenue has grown significantly, from €523.7 million in 2014/15 to €951.5 million in 2023/24, reflecting a nearly 82% increase. This growth highlights the club's ability to sustain financial performance over time, even during challenging periods like the pandemic.
Operating and Liquidity Strength
• Equity Position: The club’s equity stood at €570.5 million, reinforcing its financial resilience.
Current Assets: The current assets (cash, receivables, etc.) amounted to €478.2 million, ensuring strong liquidity.
Tax Contributions
• FC Bayern contributed €262 million in taxes in 2023/24, including VAT, income taxes, and local trade taxes, further emphasizing its role as a major economic contributor in Germany.
Future Outlook
FC Bayern München's financial success comes amid a title-less season, highlighting a disconnect between economic performance and on-pitch results.
CEO Jan-Christian Dreesen emphasized the need for strategic alignment:
"Our financial strength must support our sporting ambitions. A season without titles is a reminder of the importance of continuous improvement."
"The challenges of today affect us as a football club and as a family. In these times of division, uncertainty, and concerns for the future, it’s more important than ever that we stand together as a community."
"With the Champions League final in Munich, we once again have this unique opportunity. We know it’s still a long road ahead. Our players know that too. But now it’s happening—the next final ‘dahoam’ is on the horizon."
"Of course, we weren’t satisfied with last season. But this is where our consistency shines: FC Bayern knows how to handle such situations. I referred to it as the Mia-san-Mia reflex after the defeat in Madrid. We turned the tide."
"Our greatest potential as a club and, above all, as the Bundesliga, still lies in international marketing—and there’s room for improvement. All Bundesliga clubs need to do more to be recognized beyond Germany."
Looking ahead, the club is investing in squad development and infrastructure upgrades, ensuring competitiveness in both domestic and international competitions. With €1.017 billion in total revenue and a strong equity base, FC Bayern München remains a leader in sustainable football business practices. As the club balances its economic and sporting goals, its robust financial model positions it to remain competitive in the evolving landscape of European football.
Sources: FC Bayern : Jahresabschluss der Saison 2023/24 FC Bayern AG mit Rekord-Gesamtumsatz von 952 Millionen Euro – inklusive Basketball und eV 1,017 Milliarden Euro, FC Bayern via X
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