Roger Hampel
Photo Credit: FC Schalke 04
FC Schalke 04 is set to launch the Business Kreisel auf Schalke, a dedicated corporate networking platform designed to connect businesses and partners through football. Expected to go live by the end of Q2 2025, this initiative aims to blend professional collaboration with the emotional appeal of football, offering a structured B2B networking ecosystem for companies of all sizes.
A Strategic Business Hub for Companies
The Business Kreisel auf Schalke serves as a business-focused engagement platform, allowing companies to leverage Schalke 04’s brand and network to facilitate:
Industry connections between regional SMEs, startups, and multinational corporations.
Business-oriented events hosted by Schalke 04, providing exclusive networking opportunities.
A digital platform with B2B marketplace access, event management functions, and direct company interactions.
Marketing visibility for members, including usage rights of the official Business Kreisel auf Schalke logo for corporate branding.
Digital Business Platform & Networking Events
Members of the Business Kreisel will gain access to a dedicated digital platform, available as both a mobile app and desktop application, offering:
Direct communication tools for seamless business interaction.
Event-sharing features, allowing companies to promote their own events within the network.
Exclusive B2B offers via a digital marketplace, connecting businesses with unique partnership opportunities.
Additionally, Schalke 04 will organize exclusive networking events, featuring industry insights, business-oriented discussions, and corporate collaborations, all set in the unique atmosphere of one of Germany’s most historic football clubs.
A Vision for Stronger Business Partnerships FC Schalke 04 Business Kreisel
FC Schalke 04 CEO Matthias Tillmann emphasized the club’s goal of fostering a valuable business ecosystem:
“Our goal is clear: to build a strong and exclusive network that offers real value to our partners and Business Kreisel members. Through our business app, companies can connect, easily engage with other businesses, or even promote their own events – all in an open and transparent setting. Additionally, our exclusive Schalke-organized events will help create a personal and professional exchange in a familiar atmosphere.”
Membership and Participation Model
Businesses interested in joining the Business Kreisel auf Schalke can choose from several membership options:
Schalke 04 sponsors automatically receive free membership.
Companies that are members of ‘Auf Schalke eG’ (Schalke’s cooperative society) are exempt from membership fees for four years.
Requirements: Purchase of at least 40 shares in the cooperative, with initial costs of €10,500, including an entry fee of €500.
Independent businesses can join by paying either:
€4,000 annually or
A one-time payment of €12,000, covering four years of membership.
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