Roger Hampel
Photo Credit: FIFA
At Lenovo’s annual Tech World innovation event, FIFA and Lenovo announced a significant new partnership, making Lenovo the Official FIFA Technology Partner. This agreement places Lenovo in FIFA’s top-tier sponsorship category and will cover the highly anticipated FIFA World Cup 2026™, hosted in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027™, scheduled to take place in Brazil.
As the Official Technology Partner, Lenovo will provide state-of-the-art technology solutions, from advanced AI innovations to robust data center infrastructure. Lenovo’s comprehensive suite of products, including the iconic ThinkPad laptops, Motorola mobile devices, and high-performance servers, will enhance the fan experience and bring a new level of connectivity and interactivity to millions of fans around the globe.
A New Era of Technology-Driven Football
This partnership represents a significant move for both FIFA and Lenovo. Lenovo aims to leverage its expertise in AI, data processing, and digital transformation to support FIFA’s mission to grow the game globally. The tournaments will serve as a global stage for Lenovo to showcase its technological advancements, providing innovative tools to support real-time analytics, improve fan experiences, and enable seamless global broadcasts.
Lenovo’s Chairman and CEO, Yuanqing Yang, expressed enthusiasm for the collaboration, stating: “As one of the world’s leading technology companies, we’re thrilled to partner with FIFA and bring our technology to the forefront of the world’s largest sporting events. Lenovo is committed to supporting FIFA’s vision of expanding the game globally and creating unforgettable fan experiences. By integrating our cutting-edge technology, we aim to elevate these events and demonstrate the power of smarter technology on the world stage.”
Lenovo’s Impact on the FIFA World Cup Experience
Through this partnership, Lenovo will play a pivotal role in redefining the fan experience. Stadiums hosting the World Cup will be equipped with Lenovo’s technology to deliver enhanced interactivity and accessibility, allowing fans to engage more deeply with the game. AI-driven features will power live statistics, provide in-depth analytics, and offer fans an unprecedented view into the game, whether they’re in the stadium or watching from home.
FIFA President Gianni Infantino also commented on the partnership, emphasizing the importance of technology in growing the game: “At FIFA, we are committed to making football accessible to everyone and enhancing the fan experience. By partnering with Lenovo, we can leverage technology and data to build connections with fans and create unforgettable experiences. Lenovo’s innovation aligns with our goals, and we’re excited to see how this partnership will contribute to our mission.”
A Strategic Alliance to Drive Global Football Innovation
The alliance between FIFA and Lenovo is the first of its kind, solidifying Lenovo’s presence in the sports industry. This partnership allows Lenovo to expand its global reach and strengthens FIFA’s commitment to leveraging technology as a tool for growth and engagement. Together, FIFA and Lenovo are setting the stage for a future where technology and sports work hand-in-hand to foster a more connected, inclusive, and engaging football experience.
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