Roger Hampel
Photo Credit: Flix
UEFA has announced a three-year partnership with Flix, a global provider of bus and train services operating in over 40 countries. From the 2024/25 season through 2026/27, Flix will serve as an official partner of both the UEFA Europa League and UEFA Conference League, focusing on promoting eco-friendly travel options for football fans. This collaboration supports UEFA’s sustainability strategy by encouraging environmentally responsible transport solutions to matches.
Key Aspects of the Partnership
• Stadium Visibility and Advertising Campaigns: Flix will gain broad visibility at stadiums during matches and in UEFA Europa League and UEFA Conference League digital campaigns. This increased exposure aims to inform fans across Europe about eco-friendly alternatives to cars or flights and provide accessible transport options with a lower environmental impact.
• Sustainable Transport Solutions: UEFA and Flix plan to actively promote sustainable travel options to football matches. The organizations will work together to engage fans in initiatives that focus on reducing carbon emissions and minimizing the environmental footprint of travel to games.
• Supporting UEFA’s Sustainability Goals: This partnership aligns with UEFA's Football Sustainability Strategy 2030: Strength through Unity, which seeks climate neutrality. With Flix’s extensive European network, covering over 130 cities where UEFA matches take place, fans have greater access to eco-conscious travel choices to attend games.
• Increased Accessibility for Fans: Operating in numerous European cities, Flix offers football fans a convenient and eco-friendly option to reach matches. This network enables fans to travel economically and sustainably to support their favorite teams at important games.
Why This Matters for Fans Flix UEFA
Through the UEFA-Flix partnership, fans gain access to more sustainable travel options, aligning with UEFA’s broader goal to promote environmentally friendly habits within the football community. Fans can now enjoy accessible and greener travel to matches, supporting a commitment to sustainability while following the sport they love.
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