Roger Hampel
Photo Credit: Genoa CFC
Genoa CFC has announced a special edition match jersey to celebrate its partnership with the City of Sanremo during the 75th Festival della Canzone Italiana. The initiative highlights the synergy between football and culture, reinforcing Genoa’s collaboration with one of Italy’s most renowned cultural events.
For matchday 24 of Serie A, Genoa players will take the field wearing a custom-designed jersey featuring the Sanremo Turistico logo on the front and the FantaSanremo logo on the sleeves. The campaign aims to promote the Ligurian city’s appeal as a major tourist destination while integrating football with one of Italy’s most iconic entertainment festivals.
Football Meets Music: Genoa’s FantaSanremo Collaboration
Building on last year’s success, Genoa CFC is also launching a "Lega Genoa" competition within FantaSanremo 2025, engaging both football supporters and music fans. The initiative will feature Genoa goalkeeper Nicola Leali and midfielder Patrizio Masini, who will take part in the game, competing for points in a fantasy-style format similar to traditional sports leagues.
Photo Credit: Genoa CFC
Official Statement from the Club Genoa Sanremo Music Festival
Flavio Ricciardella, General Director of Genoa CFC, highlighted the significance of this initiative in strengthening cultural and sporting connections:
“We are honored to continue our partnership with the City of Sanremo and to carry the ‘Città dei Fiori’ into the spotlight of Serie A. We believe in the importance of interaction and building connections—music and football are both powerful vehicles of emotion. A special thanks to Pulsee Luce e Gas, our front jersey sponsor, for their willingness to share this space on our kits.” Genoa Sanremo Music Festival
A Growing Trend of Cross-Sector Collaborations
Football clubs across Europe are increasingly integrating cultural and entertainment partnerships into their brand strategies, leveraging high-profile events like the Sanremo Music Festival to broaden their reach. Genoa CFC’s initiative not only promotes regional tourism and fan engagement but also reflects a broader trend of sports marketing diversification.
With the 2025 edition of FantaSanremo expected to attract significant engagement, Genoa’s participation in the initiative further bridges the gap between football, entertainment, and digital fan interaction.
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