Roger Hampel
In an inspiring move within the Bundesliga, HELM AG, a distinguished family-owned business based in Hamburg, has initiated a three-year partnership with Hamburger SV (HSV), dedicating its sleeve sponsorship to Plan International Deutschland. This collaboration, unique in the realm of football, underscores a shared commitment to advancing children's rights and gender equality, particularly supporting girls and young women globally.
Innovative Partnership in Sports Sponsorship
Starting from the 2024/25 season, HELM AG will not only be the new sleeve partner of HSV but will also pass on this highly visible sponsorship space to Plan International, a leading children's rights organization also based in Hamburg. This move marks a premiere in Bundesliga history, where a commercial sponsor allocates its advertising space to a non-profit organization for the entirety of its contract duration, underlining a profound commitment to social impact over commercial visibility.
A Unified Vision for Social Change
Stephan Schnabel, CEO of HELM AG, emphasized the alignment of values between the partners, stating his pride in launching a project that highlights the empowerment of girls and women. This initiative is part of a broader strategy by HELM AG to cultivate sustainable business practices that acknowledge and fulfill their societal responsibilities.
Deepening Impact Through Football
Dr. Eric Huwer, board member of HSV, elaborated on the unique nature of the partnership with HELM AG and its significance for both the community and the competitive spirit of the club. The collaboration not only aims to bolster HSV's presence on the national and international stages but also sets a robust and sustainable example for social responsibility in sports.
Expanding Reach and Empowerment
Petra Berner, Chairwoman of the Board of Plan International Deutschland, welcomed the partnership as a significant opportunity to extend their outreach and impact, especially towards creating future prospects for children worldwide. The arrangement starts with the sleeve but signifies a deeper bond anchored in respect, sustainability, and transparency.
Visible Support and Future Engagements
In addition to Bundesliga matches, HELM AG's logo will adorn HSV jerseys during all DFB-Pokal games, further highlighting the firm's ongoing support for the club and its causes. The partnership also plans various activation measures designed to boost visibility for children's and girls' empowerment themes through 2027.
Source/Credit: HSV