Roger Hampel
Photo Credit: Hisense
Today, Hisense takes center stage in the world of club football as it becomes the first Official Partner of the newly expanded FIFA Club World Cup™ 2025. Announced in a high-profile event at the Shanghai Tower, the landmark partnership underscores Hisense's growing influence in global sports sponsorship. This deal, confirmed by FIFA President Gianni Infantino and Hisense Group Chairman Jia Shaoqian, reinforces the brand’s commitment to sports marketing and technology-driven engagement with fans around the world.
The FIFA Club World Cup 2025™, which is set to be the most inclusive international club tournament to date, will feature 32 elite teams from around the world. As an Official Partner, Hisense is positioning itself at the forefront of a tournament poised to transform club football, offering fans a new way to engage and connect with the sport. “We are delighted to welcome Hisense, a global market-leading brand, as an Official Partner of the FIFA Club World Cup 2025,” stated FIFA President Infantino. “This partnership aligns Hisense’s commitment to innovation with our vision for a tournament that will bring together the best of the best, creating a new era for club football.”
Building a Legacy: Hisense and FIFA Strengthen Seven-Year Partnership
This partnership builds upon Hisense’s history with FIFA, which began in 2017 when it became the first Chinese-headquartered consumer electronics brand to sponsor the FIFA World Cup™. Today, Hisense operates in over 160 countries, and its collaboration with FIFA is a key part of its global strategy to enhance its brand and expand its market presence through sports. The partnership will also pave the way for innovative, tech-enabled fan experiences, aligning with Hisense’s brand promise of bringing fans closer to the game.
“We are thrilled to deepen our relationship with FIFA through this historic partnership with the FIFA Club World Cup 2025™,” said Hisense Group Chairman Jia Shaoqian. “Our ongoing support for top-tier sports assets is central to our mission to create a world-class, intelligent, and eco-friendly brand that resonates with fans worldwide.”
Global Engagement and Eco-Friendly Growth
As a major force in consumer electronics, Hisense’s product line includes advanced TVs, Laser TVs, air conditioners, and refrigerators, designed with sustainability in mind. This commitment to eco-friendly innovation supports the company's role as a visionary in sports partnerships, promoting sustainable engagement with fans both on and off the pitch. Hisense’s sponsorship of the FIFA Club World Cup 2025™ reaffirms its dedication to inspiring fans through accessible technology and exciting, sustainable sports moments.
Looking Ahead: New Sponsorship Deals for FIFA Club World Cup 2025™
The announcement of Hisense as the Official Partner of FIFA Club World Cup 2025™ is just the beginning. FIFA is expected to unveil more partnerships in the coming weeks, as global brands align with the competition to reach new audiences in the most anticipated club football tournament yet.
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