Roger Hampel
Photo Credit: Rakow Czestochowa
Rakow Czestochowa has secured Hisense as its new main sponsor, signing a 2.5-year agreement with the global electronics and home appliance manufacturer. The deal sees Hisense replace x-kom on the front of the club’s first-team jerseys, marking a significant shift in Raków’s sponsorship strategy.
Beyond kit sponsorship, Hisense’s branding will feature across multiple club assets, including stadium advertising, digital content, and fan engagement initiatives. The partnership aligns with Hisense’s ongoing investment in global sports sponsorship, which includes UEFA EURO 2024, FIFA Club World Cup 2025, and partnerships with top clubs like Real Madrid and PSG.
Hisse Rakow Czestocho
Club’s Perspective on the Deal Hisense Rakow Czestochowa
Raków President Piotr Obidziński emphasized the significance of the sponsorship in strengthening the club’s commercial and sporting ambitions:
“I am delighted to welcome Hisense to the Raków family as our new main sponsor. This partnership not only enhances our position in the market but also unlocks new opportunities for brand growth, media exposure, and commercial value. Hisense has a strong presence in the sports ecosystem, supporting major global events like the EUROs, Formula 1, and PSG. Their decision to partner with Raków is a testament to the club’s growing appeal as a valuable platform for business objectives.”
Piotr Obidziński also addressed the transition from x-kom’s sponsorship:
“For the first time, x-kom is stepping aside from the front of the jersey, but this is not the end of an era—rather, it is the continuation of our journey with a new momentum. Michał Świerczewski remains committed to supporting the club. With Hisense, we believe we can take Raków to the next level.”
Hisense’s Expanding Presence in Sports Sponsorship
Hisense is a major player in global sports sponsorship, with active partnerships in football and motorsports. The brand has been involved in:
• FIFA World Cup 2022 and Club World Cup 2025
• UEFA EURO 2024 and UEFA Nations League
• Club partnerships with Real Madrid and PSG
• Previous sponsorships with Aston Villa and F1 teams like Lotus and Red Bull Racing
With a presence in over 160 countries, Hisense’s market expansion strategy leverages high-profile sports sponsorships to boost global brand awareness.
Comentários