Roger Hampel
Inter Miami CF and JPMorgan Chase have announced a significant naming rights partnership, transforming Inter Miami CF's 21,500-seat fortress in Fort Lauderdale, Fl., into the newly christened Chase Stadium. This partnership not only rebrands a key venue in American soccer but also signals a major alliance between one of the sport's most dynamic clubs and the nation's largest bank.
JPMorgan Chase, known for its prestigious partnerships across the sports world—including iconic institutions and events like Madison Square Garden, the US Open, and the F1 Miami Grand Prix—has now ventured into professional soccer with its first stadium naming rights deal, choosing Inter Miami CF as its partner in this pioneering endeavor.
Xavier Asensi, Chief Business Officer of Inter Miami CF, expressed the club's honor in aligning with JPMorgan Chase, emphasizing the shared ambition and vision that this partnership embodies. The collaboration is set to kick off a vibrant campaign, leveraging Chase's extensive reach and resources to enhance the fan experience and engage with the community on a deeper level.
The benefits of this partnership extend beyond the name on the stadium, with Chase debit and credit card clients, including those holding Chase Sapphire, Chase Freedom, and Ink Business cards, set to enjoy a range of exclusive perks. These include a special entrance via the Chase Fast Lane, presale ticket access, preferred seating opportunities, merchandise discounts at the Inter Miami CF Team Store, and concessions discounts at Chase Stadium.
To commemorate the partnership's announcement, Chase is offering a 25% discount at select concession stands during Inter Miami CF’s home opener, showcasing the tangible benefits of this collaboration to fans from day one.
Beyond the immediate perks and stadium branding, this partnership reflects a deeper commitment to the South Florida community. JPMorgan Chase, with nearly 3,000 employees in South Florida and over 14,000 statewide, has a strong local presence. The collaboration with Inter Miami CF is poised to create a more inclusive economy and invest in the community's growth, building on Chase's substantial philanthropic contributions in the region, including significant support for Tech Equity Miami.
Daniel Pinto, President and Chief Operating Officer of JPMorgan Chase, highlighted the unifying power of soccer and the shared goal of fostering community and economic growth in Miami and South Florida. As a fan of the sport and a believer in its capacity to uplift cities, Pinto is enthusiastic about the role this partnership can play in the region's development.
The partnership will also see JPMorgan Chase's presence prominently displayed throughout Chase Stadium, with significant branding opportunities, including the J.P. Morgan Suite Level and VIP Entrance, ensuring visibility and engagement with fans and visitors.
Inter Miami CF has emerged as a leading brand in sports, known for its innovation and commitment to excellence both on and off the field. This partnership with JPMorgan Chase is a testament to the club's influence and the shared ambition to inspire and uplift the community, marking a new chapter in the story of soccer in the United States and setting a precedent for future collaborations in the sports industry.
FOT & Source: Inter Miami's Communication Department
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