Roger Hampel
Photo Credit: Inter Miami
Inter Miami CF has announced a new partnership with Más+ by Messi, naming the hydration brand as the club’s Official Hydration Partner. The collaboration will provide hydration solutions for players across all levels, from the Academy to the First Team, while also bringing Más+ by Messi to fans at Chase Stadium. Inter Miami CF Más+ by Messi
This partnership marks another commercial expansion linked to Lionel Messi, Inter Miami’s captain and one of the most celebrated footballers in history. Más+ by Messi, founded by the Argentine star, is designed to offer balanced hydration with electrolytes, vitamins, and minerals, catering not just to elite athletes but to everyday consumers.
Key Statements Inter Miami CF Más+ by Messi
Both Lionel Messi and Inter Miami CF’s leadership emphasized the importance of the partnership, highlighting its benefits for players and fans alike. Messi expressed his excitement about the collaboration, stating:
“It's a huge honor and joy that Más+ by Messi is becoming a partner of Inter Miami. When working on this drink, we aimed to provide hydration not only for elite athletes but also for amateurs and anyone looking to stay properly hydrated in their daily lives, while also benefiting from electrolytes and vitamins.”
Inter Miami CF President of Business Operations, Xavier Asensi, echoed this sentiment, emphasizing how the partnership aligns with the club’s commitment to excellence:
“Partnering with Más+ by Messi is a natural collaboration for our club. Our elite players need hydration, and this partnership will give them exactly that,” said Xavier Asensi, Inter Miami CF’s President of Business Operations. “Introducing Más+ by Messi into our catalog of offerings will elevate the experience not just for our players, but everyone across the Inter Miami ecosystem.”
Rishi Daing, Executive Vice President of Más+ by Messi, emphasized the importance of hydration for all:
“Players for Inter Miami understand how important hydration is to achieving their goals. Now everyone can benefit from the same hydration, whether they’re on the field, in the stands, or in everyday life. We’re proud to partner with Inter Miami to share the importance of everyday hydration.”
Photo Credit: Inter Miami
Presence at Chase Stadium and Beyond
The partnership will see Más+ by Messi integrated throughout Inter Miami’s matchday environment and training facilities:
• On-Field Visibility: Branded coolers and towels will be used by players during training and matches.
• Academy Support: The hydration brand will contribute to youth development, aligning with Messi’s commitment to nurturing young talent.
• Matchday Availability: Fans at Chase Stadium will have access to all flavors of Más+ by Messi, including “Miami Punch,” inspired by the city’s vibrant culture.
• Retail Distribution: The product will be available at Publix, Inter Miami’s Official Grocery Partner.
• Stadium Branding: Signage and branding will be featured throughout Chase Stadium, including in press conferences and fan engagement zones.
Expanding Engagement with Fans
The collaboration is set to go beyond traditional sponsorship, with Más+ by Messi engaging directly with Inter Miami fans through activations and promotions at Chase Stadium. The company’s presence in the Fan Zone and Northwest Club will further integrate the brand into the club’s fan experience.
As Inter Miami CF continues to grow its commercial partnerships, the collaboration with Más+ by Messi represents an intersection of sports performance, business strategy, and the growing influence of Lionel Messi’s personal brand.