Roger Hampel
Inter Miami CF has just announced an exciting multi-year partnership with 100 Coconuts, making the rapidly growing premium coconut water brand the club's first-ever Official Coconut Water partner. This collaboration marks a significant step for Inter Miami CF as it continues to expand its portfolio with high-quality brands, enhancing the fan experience at home matches with delicious, nutrient-rich hydration options.
A Match Made in Hydration Heaven
On February 27, 2024, the news of this partnership was officially released, promising to bring a new level of refreshment and vitality to soccer fans. 100 Coconuts stands out in the beverage industry with its commitment to delivering a pure, electrolyte-packed coconut water that's not only non-GMO project certified but also naturally sweet and never from concentrate.
Euan Warren, Inter Miami CF's Vice President of Partnerships, expressed his enthusiasm about the partnership, emphasizing the alignment of values between the club and 100 Coconuts. "We are delighted to welcome 100 Coconuts as the Official Coconut Water of Inter Miami CF. Their commitment to quality perfectly matches our club’s ethos, and we are excited for our fans to experience their exceptional coconut water at our home matches," said Warren.
Elevating the Game Day Experience Inter Miami Coconuts
Gregory Lowe II, Founder and CEO of 100 Coconuts, shared his excitement about the partnership, highlighting the unique opportunity to enhance the fan experience at Chase Stadium. "Our partnership with Inter Miami CF represents a new benchmark in hydration and fan engagement. We're thrilled to offer our electrolyte-packed coconut water, providing fans with a refreshing, stylish way to stay hydrated while enjoying the game," stated Lowe.
As part of the collaboration, fans can look forward to a 100 Coconuts branded concession stand and carts at Chase Stadium, offering a selection of flavors designed to delight and invigorate. This initiative will significantly enhance the matchday experience for Inter Miami home matches, ensuring fans stay hydrated with premium coconut water.
Special Promotions and Fan Engagements
To kick off this partnership with a splash, 100 Coconuts and Inter Miami CF will distribute co-branded cans as a premium giveaway at the March 30 home match against New York City FC. This gesture underscores the brands' commitment to providing an exceptional experience for fans, from the moment they arrive at the stadium to their journey home.
The partnership also includes in-stadium signage, promotional opportunities in the market, and engaging fan activations in the Fan Zone at select home matches. These initiatives are designed to foster a deeper connection between fans, the club, and 100 Coconuts, creating memorable experiences that go beyond the 90 minutes of play.
A Forward-Looking Collaboration
This partnership between Inter Miami CF and 100 Coconuts is more than just a business collaboration; it's a shared vision for enhancing the lifestyle and wellness of soccer fans. As Inter Miami continues to make waves in the U.S. and global soccer scene, partnerships like these are pivotal in creating a holistic and engaging fan experience that resonates well beyond the stadium.
Source: Inter Miami CF
Comentarios