Roger Hampel
Photo Credit: Inter Milan
Inter Milan (FC Internazionale Milano) has announced a strategic partnership with NAVER, one of South Korea’s leading digital platforms. As part of this collaboration, Inter will launch an official channel on NAVER TV, offering Korean fans an array of exclusive content directly from the club.
Expanding Digital Horizons Inter Milan NAVER
The new NAVER TV channel is a key component of Inter’s ongoing efforts to strengthen its international digital presence. This initiative aims to deepen the connection with its global fanbase, particularly in South Korea, where football continues to grow in popularity. The channel will provide fans with access to diverse content, including:
- Match highlights
- Player interviews
- Behind-the-scenes footage
- Magazine-style features
By leveraging NAVER’s robust platform, Inter ensures that Korean fans can engage with the club through a localized and accessible digital hub.
Statements from the Partnership
Giorgio Ricci, Chief Revenue Officer at Inter, emphasized the importance of this collaboration in enhancing the fan experience:
"We are thrilled to partner up with NAVER to bring our fans even closer to the team. This digital-first approach is a key part of our strategy to enhance the fan experience, offering content that showcases the passion, innovation, and excellence of our club."
Joo Kun Bum, head of NAVER, highlighted the significance of working with a globally recognized football brand:
"We’re excited to collaborate with Inter, one of the most iconic football clubs in the world. Through this partnership, we aim to deliver high-quality, engaging content that connects Korean fans to the club like never before."
Implications for the Football Business
This partnership reflects a growing trend of football clubs utilizing localized digital platforms to engage with international audiences. By tapping into NAVER’s extensive user base in South Korea, Inter gains direct access to one of Asia’s most digitally active markets. The move not only enhances fan engagement but also presents new opportunities for sponsorships, advertising, and merchandise sales tailored to the region.
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