Roger Hampel
Photo Credit: Juventus
Juventus has secured a new partnership with Azimut, a prominent independent global group specializing in asset management and wealth management. This collaboration designates Azimut as the official sleeve sponsor for Juventus, a move that enhances brand visibility for both entities on an international scale.
Starting on Saturday, October 19, when Juventus faces Lazio, Azimut's logo will appear on the left sleeve of the team’s official kit, making a statement during the club's Serie A, Coppa Italia, UEFA Champions League, and FIFA Club World Cup matches. Additionally, Azimut’s branding will be displayed on LED panels around the stadium during home league and Italian Cup games, solidifying its presence in the football arena and beyond.
Expanding Reach through Beewise
An exciting aspect of this sponsorship involves Beewise, Azimut’s investment app tailored for younger audiences. With Beewise, individuals can begin investing with just €10, promoting financial literacy and encouraging responsible asset management from an early age. By incorporating Beewise into the partnership, Azimut and Juventus are targeting a broader demographic, including the younger generation of fans, with a message that merges sports passion with financial responsibility.
Beewise offers easy access to the world of investing, demystifying the process for those who may be new to asset management. This element aligns with Juventus' strategic focus on innovation and appealing to younger fans, providing them with tools to navigate the financial world.
Shared Values and Ambitious Goals
Both Azimut and Juventus are leaders in their respective fields, and this collaboration is grounded in shared values such as innovation, excellence, and a dedication to reaching new audiences. Francesco Calvo, Juventus’ Managing Director of Revenue & Institutional Relations, highlighted these values by emphasizing Juventus' commitment to innovation and its connection to the new generation. He expressed enthusiasm about aligning with a partner like Azimut, whose forward-thinking approach and global influence mirror Juventus' own goals.
On behalf of Azimut, Matteo D’Ettorre, Strategic Director of Azimut Capital Management, also expressed optimism, underscoring the synergies between Juventus’ commitment to teamwork and excellence and Azimut’s dedication to asset management. D’Ettorre views this partnership as a prime opportunity for Azimut to reach more young people, instilling values of savings and conscious investment through Beewise. He stated, “It’s a collaboration based on shared values, and we believe it represents a major step in bringing asset management closer to younger generations.”
A Strategic Move for Brand Expansion
By partnering with a globally recognized brand like Juventus, Azimut is poised to enhance its visibility on an international level. This move represents a strategic effort to strengthen its brand image while promoting the benefits of responsible investment. Juventus, meanwhile, benefits from aligning with a leading financial institution, underscoring the club's image as a forward-thinking, innovative organization.
This partnership signals a new era for Juventus as it continues to expand its commercial portfolio, engaging with partners who share its vision. It also opens up new opportunities for fans and customers alike to connect with Azimut’s financial services, reinforcing the club's commitment to providing value beyond the pitch.
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