Roger Hampel
Photo Credit: Atletico Madrid
K8, an online gaming brand, has entered into a multi-year sponsorship agreement with Atlético de Madrid, becoming the club's Official Betting Partner in Asia starting from the 2024/2025 season. This partnership aims to strengthen the connection between the Spanish football club and its Asian fanbase while enhancing K8's visibility in the region.
Details of the Sponsorship Agreement K8 Atletico Madrid
As part of the agreement, K8 will feature its branding prominently at the Riyadh Air Metropolitano stadium through LED and Cam Carpet digital overlay systems. This will allow K8 to reach millions of fans watching Atlético de Madrid matches broadcast through LaLiga’s networks in Asia.
K8 is set to provide unique promotional experiences for its users, including exclusive access to “money can’t buy” events. These will include post-match meet-and-greet opportunities with Atletico de Madrid players and tickets for fans to attend live matches, creating engaging interactions between the club and its supporters.
K8’s Profile in the Gaming Industry
K8 Atletico Madrid
Founded in 2004 and part of the ASIA GAMING Group, K8 has grown into one of the leading online gaming brands, particularly popular in Asian markets. The company is celebrating its 20th anniversary with various initiatives aimed at enhancing user engagement and expanding its global presence.
K8’s sponsorship of Atlético de Madrid aligns with its strategy to capitalize on the growing popularity of football in Asia, where the sport has seen a significant increase in viewership and engagement.
Statements from Club Officials
Óscar Mayo, Atlético de Madrid’s Chief Operating Officer, commented on the partnership, highlighting its importance in bridging the gap between the club and its Asian fans. "This alliance with K8 will allow us to get even closer to the big Atleti family in Asia. Thanks to this agreement, fans will be able to enjoy innovative experiences from their homes while watching our matches,” he stated.
A representative from K8 expressed excitement about aligning with Atletico de Madrid, stating, “With 11 LaLiga titles, Atletico de Madrid is one of the best clubs in Europe. We are thrilled to announce our partnership with such a premium football club full of traditions and passion.”
Implications for Atlético de Madrid and K8
This partnership marks a strategic move for both K8 and Atletico de Madrid. For K8, it offers a platform to enhance brand recognition in a rapidly growing market. For Atletico de Madrid, the collaboration provides an opportunity to further engage with its international fanbase, particularly in Asia, where the club is looking to increase its presence.
As the partnership unfolds, both entities will focus on delivering value to their respective audiences, leveraging the intersection of sports and gaming to create new engagement opportunities.
Comments