LA Galaxy Aligns with Lakers in Cross-League Social Media Activation.

Roger Hampel

Photo Credit: LA Galaxy

LA Galaxy released a social media post supporting the Los Angeles Lakers ahead of the upcoming NBA Playoffs, featuring midfielder Marco Reus wearing a Lakers jersey with the legendary number 24.

The post was shared using the hashtag #LakeShow, aligning the club’s messaging with the Lakers' playoff campaign. The creative merges football and basketball themes and places LA Galaxy in the context of the city’s broader sports environment.

Cross-Sport Messaging with Reus as Visual Anchor

Featuring Marco Reus in Lakers gear gives the content relevance beyond matchday promotion. It’s a localized message that connects supporters of both teams and reflects LA Galaxy’s current roster identity. Reus, who joined the MLS side after a long career with Borussia Dortmund, is positioned as part of the LA sports landscape through visual storytelling.

Social Media Engagement Through Cultural Timeliness

This type of content fits into a larger trend in sports marketing where clubs participate in events that are relevant to the city or the fan community. The NBA Playoffs generate global attention, and by using its own player in the visual, LA Galaxy stays visible within that conversation. The club’s presence on social media becomes part of the timeline for fans following multiple sports.

Reus’ Role in Local Identity LA Galaxy Lakers

Using Reus — a global football figure — in content tied to another LA-based team links club storytelling with regional interest. This post is an example of how a club can use its roster to participate in local sports moments, especially in a multi-team market like Los Angeles. The messaging is concise, visually clear, and framed around the player’s current identity as part of LA Galaxy.