Roger Hampel
Photo Credit: LA Galaxy
For the third time in its storied history, LA Galaxy has earned a coveted Clio Sports Award, taking home Bronze in the Innovation in Partnerships & Sponsorships category.
Last summer, LA Galaxy did something truly out of this world—literally. To unveil their third kit, the RetroGrade Kit, the club launched it into space as part of the groundbreaking campaign Into the Galaxy. This extraordinary initiative redefined how football clubs connect with their history while pushing the boundaries of creativity.
A Journey Beyond Earth LA Galaxy Space
The centerpiece of the Into the Galaxy campaign was the symbolic journey of the RetroGrade Kit into space. Using a specialized stratospheric balloon, the jersey soared past the Earth's atmosphere, announcing the new design on a galactic stage. This bold and innovative move emphasized the club’s ambitions to honor its history while looking toward a limitless future.
The RetroGrade Kit – A Modern Classic
The RetroGrade Kit pays homage to the club’s original jersey from 1996, a design etched in the memories of early MLS fans. The updated version merges nostalgic elements with a contemporary aesthetic, creating a jersey that resonates with lifelong supporters while also capturing the hearts of a new generation of football enthusiasts. More than just a kit, it’s a powerful symbol of LA Galaxy’s legacy and aspirations. LA Galaxy Space
A Collaboration of Icons
The Into the Galaxy campaign was created by Galaxy Studios, LA Galaxy’s in-house creative team, in collaboration with Herbalife, adidas, and the MLS Archive Collection. This partnership fused tradition and innovation, crafting a campaign that celebrated the club’s rich history while charting a bold course for the future.
Why Launch the Kit Into Space?
Space, in this campaign, symbolizes boundless possibilities—for the club and its fans. Launching the RetroGrade Kit into the cosmos is a metaphor for LA Galaxy’s relentless ambition to break barriers and redefine what a football brand can achieve.
The cosmos is also a realm of imagination and innovation, perfectly aligned with the campaign’s message. While the RetroGrade Kit reflects the club’s origins, it also signals the dawn of a new era where football meets creativity and inspiration.
What Makes the RetroGrade Kit Unique?
- Heritage: Inspired by the iconic 1996 jersey.
- Symbolism: A blend of tradition and modernity, telling the story of the club’s journey.
- Community: Designed for loyal fans and the next generation of football enthusiasts.
Sending a jersey into space is a bold declaration that redefines how sports and creativity intersect. LA Galaxy demonstrated that fearless innovation can create excitement, inspire fans, and elevate the brand to new heights.
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