LAFC Partners with ScorePlay to Optimize AI-Powered Media Asset Management.
- Roger Hampel
- 2 minutes ago
- 2 min read
Roger Hampel
Photo Credit: Los Angeles Football Club (LAFC)
Los Angeles Football Club (LAFC) has announced a new strategic partnership with ScorePlay, a leading AI-driven media infrastructure platform tailored for sports organizations. The collaboration signals LAFC’s latest investment in digital transformation, as the club moves to streamline its media content management, distribution, and athlete access workflows.
The partnership underscores a broader industry shift where football clubs increasingly view media operations as a core commercial and engagement function, particularly as fan expectations around digital content accelerate.
Operational Shift in Media Management LAFC ScorePlay
Through ScorePlay’s AI-powered platform, LAFC will centralize all photo, video, and live broadcast assets into a single, unified hub. The solution is built to automatically tag, organize, and distribute content, creating operational efficiency across departments and elevating LAFC’s ability to deliver high-impact content both in real time and post-match.
ScorePlay’s infrastructure allows content to be searchable and distributed internally within minutes—cutting down manual processes that often delay publishing, athlete engagement, and commercial usage.
Digital Tools for Player and Fan Experience
One of the key benefits of the platform is its automated athlete content delivery, powered by facial recognition technology. LAFC players will now receive personalized media assets automatically—empowering them to share match highlights or behind-the-scenes moments with their audiences almost instantly.
The platform also enables real-time video clipping, simplifying the creation of short-form content optimized for social media platforms. For a content-first brand like LAFC, this functionality provides a competitive advantage in keeping fans engaged throughout matchdays and beyond.
Strategic Alignment with Club Vision
Larry Freedman, LAFC Co-President, commented on the announcement:
“We are excited to work with ScorePlay as we continually seek innovative solutions that elevate the LAFC fan experience. ScorePlay represents the next evolution in sports media management.”
For LAFC, which has consistently ranked among MLS’s most progressive clubs in fan engagement and digital presence, the integration with ScorePlay provides both a tech upgrade and a strategic infrastructure foundation for scaling digital operations as content demand grows.
From Asset Management to Commercial Enablement
Beyond media organization, ScorePlay’s platform unlocks opportunities for brand integration, sponsor content delivery, and internal collaboration. By bringing all teams and users into a shared ecosystem, LAFC enhances transparency, speeds up time-to-market, and ensures consistency across its digital footprint.
Victorien Tixier, CEO of ScorePlay, added:
“This collaboration will empower LAFC to unlock the full potential of their media content, creating more meaningful connections with fans while delivering great value to their partners.”