Roger Hampel
Photo Credit: Serie A
Lega Serie A and Philadelphia, the iconic brand of Mondelēz International, have officially renewed their partnership for the upcoming 2024/2025 and 2025/2026 seasons. Building on their successful debut in the 2023/2024 season as an Official Partner of Lega Serie A, Philadelphia is strengthening its presence in the world of football.
Title Sponsorships: Highlighting Excellence in Coaching
Philadelphia will continue to be the Title Sponsor of the prestigious “Coach of the Month” and “Coach of the Season” awards. These recognitions, which celebrate the top-performing coaches in Serie A, will be broadcast live on DAZN and Sky. Additionally, digital content amplifying the awards will be featured across the official channels of both Philadelphia and Lega Serie A. Notably, the “Coach of the Season” award will include collaboration with Fantacalcio®, enabling the top Fantallenatore® to present the award on the pitch to the best coach of the season.
A Legendary Touch with Fabio Capello Lega Serie A Philadelphia
The renewed agreement was marked by the presence of Fabio Capello, who attended the signing ceremony as a “Legendary Coach” representing Lega Serie A. His participation underscores the collaboration’s emphasis on excellence and leadership in football.
Photo Credit: Serie A
Fair Play and Community Values
In alignment with the shared principles of sportsmanship and camaraderie, Philadelphia will also sponsor the “Philadelphia Fair Play Moment of the Season” award. This honor will be given to an individual or team demonstrating exceptional fair play, both on and off the field, during the season. The presentation will take place during the final matchday of the campaign.
Youth Development Through Football
A significant addition to the partnership is the “Philadelphia Junior Cup | Keep Racism Out,” an Under-14 football tournament organized in collaboration with the Centro Sportivo Italiano (CSI). This initiative will involve youth teams from cities represented by Serie A clubs, promoting values such as teamwork and friendship. It reflects Philadelphia’s commitment to fostering inclusivity and the next generation of athletes.
Enhanced Visibility and Engagement
Philadelphia’s involvement with Serie A extends to a robust plan for increased visibility:
• LED Advertising: Prominent placement during high-profile matches, including the EA SPORTS FC Supercup and the Coppa Italia Frecciarossa Final.
• Digital Sponsorships: Sponsoring highlights of Serie A Enilive matches on Lega Serie A’s YouTube channel and official app, labeled as “Presented by Philadelphia.”
Statements from Key Leaders
Lega Serie A’s CEO, Luigi De Siervo, remarked, “This partnership renewal highlights our strategic efforts to collaborate with leading brands like Mondelēz. Philadelphia’s involvement allows us to continue elevating Serie A through key initiatives like coach recognition and fair play awards, while also fostering youth development with the Philadelphia Junior Cup.”
Silvia Bagliani, President and CEO of Mondelēz Italia, added, “Renewing our partnership with Lega Serie A is a testament to Philadelphia’s dedication to promoting friendship, respect, and shared experiences, both on and off the pitch. As a beloved brand for over 50 years, this collaboration strengthens our connection with consumers during their most authentic moments of togetherness.”
Philadelphia’s continued collaboration with Lega Serie A reflects the brand’s growing role in connecting football fans, fostering values, and celebrating excellence across all levels of the sport.
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