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Liverpool FC Partners with Carlsberg and Erdinger for Limited-Edition Klopp Beer.

Writer's picture: Roger HampelRoger Hampel

Roger Hampel

Liverpool FC Carlsberg
Liverpool FC Carlsberg

In a remarkable collaboration, Liverpool FC's longstanding beer partner Carlsberg has teamed up with Erdinger Weissbräu to commemorate the iconic reign of Jürgen Klopp with an exclusive limited-edition beer named 'Believers Brew'. This unique initiative not only celebrates Klopp's impactful tenure but also blends the signature styles of two major brewing powerhouses.


The 'Believers Brew', a special 75cl beer boasting an alcohol volume of eight percent, is a testament to Klopp's transformative influence at Liverpool. It ingeniously combines 50 percent of Carlsberg's signature pilsner malt and 50 percent of Erdinger's renowned wheat malt, along with yeasts from both breweries, encapsulating a perfect fusion of their brewing philosophies. A unique touch is added with the inclusion of Red Barley, enhancing its distinctiveness.


A mere 491 bottles of 'Believers Brew' will be produced—one for each competitive match Klopp has managed at Liverpool, marking a memorable journey peppered with victories and historic moments. Each bottle is associated with a specific game, making them collector's items. Notable bottles include:


  • Bottle 206: Celebrating Liverpool's stunning 4-0 victory over Barcelona in the Champions League semi-final in May 2019.


  • Bottle 208: Commemorating the 2-0 win against Tottenham Hotspur in the Champions League final in June 2019.


  • Bottle 264: Reflecting the thrilling 5-3 Premier League win over Chelsea in July 2020.


These limited bottles will be auctioned by Carlsberg starting May 16, with bids beginning at £5. The auction will be hosted on the international online auction platform Graham Budd, with all proceeds going to the LFC Foundation. The funds raised will be specifically allocated to support programmes designed for adults.

Louise Bach, Carlsberg’s Global Sponsorships Director, highlighted the collaborative spirit of this initiative, noting, "At Carlsberg, we never stand alone. We stand with our partners, and our long-standing relationship with Liverpool FC is a testament to that. It has been thrilling to watch Klopp's journey over the last nine seasons and creating this unique brew with Erdinger Weissbräu while supporting a noble cause perfectly encapsulates our values."


This collaboration marks over 30 years of partnership between Carlsberg and Liverpool FC, with Klopp serving as an ambassador for Erdinger Weissbräu since 2020. The 'Believers Brew' not only exemplifies the blending of brewing traditions but also the shared ethos of innovation and community support that both brands uphold.

The special edition beer derives its name from Klopp's inaugural press conference as Liverpool's manager, where he urged fans to transition from "doubters to believers." This beer is a fitting tribute to a figure who has not only led the club to multiple triumphs but has also deeply resonated with the fanbase through his philosophy and leadership style.


As the auction draws near, enthusiasts and supporters will undoubtedly be eager to own a piece of football and brewing history, celebrating the legacy of one of football's most charismatic and successful managers.


Source: Liverpool FC

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