Roger Hampel
Photo Credit: Manchester City
Manchester City has announced an exciting new partnership with StairMedia, a cutting-edge Spanish-based technology company that specializes in LED advertising systems. This partnership marks a significant step forward in stadium advertising, offering an innovative approach that transforms how fans and broadcast audiences experience advertisements during events.
Innovative LED Technology Enhances Visibility
StairMedia’s LED technology brings advertising to a unique and highly visible area—staircase steps within sports venues. This placement ensures that advertisements are prominently displayed and captured during broadcasts, maximizing exposure for brands. The technology was successfully implemented at the Etihad Stadium in 2023, making Manchester City a leader in adopting such innovative systems.
Exclusive Global Rights to Staircase Advertising Manchester City StairMedia
StairMedia is the only company authorized globally to commercialize LED systems on stairwells in sports venues. They bring expertise in identifying the most impactful locations for advertising, ensuring that brands can connect with fans in a unique and engaging way. By leveraging this technology, Manchester City offers its partners premium visibility in previously untapped spaces within the stadium.
Statements from Leadership
Kaitlyn Beale, VP of Global Partnership Sales at City Football Group, emphasized Manchester City’s expanding global audience, stating:
“With more eyes on our brand and partner advertisements than ever before, the club continues to set the standard for incorporating cutting-edge technology into stadium advertising.”
Francisco J. Ortiz, CEO of StairMedia, shared his enthusiasm:
“The StairMedia system strategically placed on the stairwells will bring an unprecedented level of engagement and excitement to the fan experience.”
This collaboration not only enhances the fan experience but also provides a unique branding platform for advertisers, tapping into the immense popularity of football globally.
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