Roger HampelManchester City Partners with Publicis Sapient to Drive Digital Transformation
Photo Credit: Manchester City
Manchester City has announced a multi-year global partnership with Publicis Sapient, naming the company as its Official Digital Business Transformation Partner. The collaboration aims to advance Manchester City’s digital transformation strategy, optimizing the club’s digital ecosystem both on and off the pitch.
Enhancing Digital Infrastructure with Publicis Sapient’s Expertise
Publicis Sapient, a leader in digital business transformation, will provide Manchester City with integrated solutions across Strategy, Product, Experience, Engineering, Data & AI (SPEED). This strategic partnership will help enhance the club’s operations, elevate digital fan experiences, and maintain the club’s position at the forefront of technological innovation in football.
Brand Visibility and Activation
As part of the agreement, the Publicis Sapient brand will be featured across:
• Pitch-side LED advertising at Etihad Stadium and Joie Stadium in the UK.
• Club-owned digital channels, expanding Publicis Sapient’s global brand presence through
• Manchester City’s extensive social media reach.
Statements from Manchester City and Publicis Sapient
Roel de Vries, Chief Operating Officer at City Football Group, highlighted the club’s commitment to innovation:
“As a Club, we are continuously working to strengthen our digital ecosystem. We are therefore delighted to welcome Publicis Sapient as the Club’s Official Digital Business Transformation Partner. Through this partnership, we will benefit from industry-leading software and innovative solutions that further reinforce our position at the forefront of technological advancement in the sport industry.”
Nigel Vaz, CEO of Publicis Sapient, emphasized the transformative nature of the collaboration:
“We’re proud to partner with Manchester City on this transformative journey, harnessing our SPEED capabilities to deliver innovative, people-first digital experiences. Together, we are building a dynamic and future-ready digital ecosystem that enhances fan engagement and operational excellence. This partnership not only drives immediate value but also continues to support Manchester City for sustained success in an increasingly dynamic and digital sports landscape.”
The agreement marks another step in Manchester City’s commitment to digital innovation, following previous technological partnerships aimed at enhancing fan engagement, club operations, and data-driven decision-making. As the sports industry continues to evolve digitally, elite clubs like Manchester City are increasingly investing in AI, data analytics, and digital experiences to maintain a competitive edge.